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MERLOT II






    

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Materials 21 - 30 shown of 39 results

Internet Marketing Companion

This website is designed to accompany a book on e-commerce and internet marketing. It provides some excellent links of... see more
Material Type: Simulation
Author: Charles Hofacker
Date Added: Aug 22, 2000 Date Modified: Dec 10, 2008
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Peer Review for material titled "Internet Marketing Companion"
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Discussion (none)
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The Beer Game

The BeerGame is a logistics game that was originally developed by MIT in the 60s. . Participants play as a member of the... see more
Material Type: Simulation
Author: MA Systems
Date Added: Nov 05, 2001 Date Modified: Dec 25, 2001
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About this material:
Peer review 3.33 rating
Peer Reviews 3.33 rating
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Lemonade Stand

This site allows student to learn about all aspects of a business. You'll have complete control over almost every part of... see more
Material Type: Simulation
Author: David Neiss
Date Added: Feb 08, 2007 Date Modified: Sep 15, 2010
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About this material:
Peer review 1.75 rating
Peer Reviews 1.75 rating
User review 3 average rating
User Rating 3 user rating
Discussion (1 Comment)
In (3)  Bookmark Collections
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Calculating the Required Sample-Size

This is a simple calculator to determine sample size. One needs to input response rate expected, allowed percentage error,... see more
Material Type: Simulation
Author: DB-Marketing.com
Date Added: Aug 24, 2004 Date Modified: Jun 24, 2005
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About this material:
Peer review 2.5 rating
Peer Reviews 2.5 rating
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BRANDS: A Marketing Game

BRANDS is a multi-brand, multi-market, computer-based marketing simulation. Students make decisions as Product or Brand... see more
Material Type: Simulation
Author: Dr. Randall G. Chapman
Date Added: Nov 11, 2000 Date Modified: Dec 05, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User review 5 average rating
User Rating 5 user rating
Discussion (2 Comments)
In (7)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (2)
Accessibility Info (none)

Conjoint Analysis Samples

Sawtooth Software produces software products for interviewing and data analysis. Their ACA and CBC systems are used... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Feb 14, 2002 Date Modified: Jul 06, 2004
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Sales and Profit Calculator

This is a simple return on investment calculator. One must enter Marketing Investment, Selling Price, Gross Profit, Profits... see more
Material Type: Simulation
Author: Give to Get
Date Added: Aug 24, 2004 Date Modified: Jun 25, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Syllabits

This site provides examples of syllabi in the marketing area for a wide variety of marketing sub-topics such as consumer... see more
Material Type: Simulation
Author: New South Network Services
Date Added: Aug 22, 2000 Date Modified: Oct 28, 2003
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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The Advertising Elasticity of Demand

The objective of this simulation is to illustrate how to calculate and apply the advertising elasticity of demand. The... see more
Material Type: Simulation
Author: Biz Ed
Date Added: Jul 09, 2002 Date Modified: Jan 05, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Brand Management Microworld

This stand-alone simulation address issues that are typical to fast moving consumer goods product launches; e.g., whether to... see more
Material Type: Simulation
Author: Christina Spencer
Date Added: Feb 17, 2003 Date Modified: Sep 05, 2008
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Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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