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MERLOT II






        

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Materials 21 - 30 shown of 71 results

WallStreet Executive Library

They thought it would be a great idea if someone created a web directory for the best business information sources.  A... see more
Material Type: Collection
Author: Kurian Mathew Tharakan
Date Added: Jan 17, 2007 Date Modified: Jan 23, 2009
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About this material:
Peer Reviews 3.5 rating
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Personal Collections (5)
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Readings on Supply Chain Management

This site provides links to a series of articles concerning Supply Chain Management. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 26, 2009
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About this material:
Peer Reviews 3 rating
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Marketing Research Articles

This is a collection of links to articles that are used in a Marketing Research class. The articles are arranged by topic.
Material Type: Collection
Author: Madhu Viswanathan
Date Added: Dec 02, 2001 Date Modified: Jan 04, 2011
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About this material:
Peer Reviews 2.8 rating
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Personal Collections (4)
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Database Marketing Institute

This site is dedicated to direct marketing, teaching direct marketing, and providing resources for professors and... see more
Material Type: Collection
Author: Unknown
Date Added: Jul 02, 2008 Date Modified: Apr 14, 2010
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About this material:
Peer Reviews 3.75 rating
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Advertising/Promotion Readings

This site provides links to a series of articles concerning Advertising or Promotion. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jul 09, 2011
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About this material:
Peer Reviews 3.5 rating
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Lifetime Value in Relationship Marketing, Customer Loyalty

This is a companion site to a book called "Drilling Down: Turning Customer Data Into Profits with a Spreadsheet." The site... see more
Material Type: Collection
Author: Jim Novo
Date Added: Apr 22, 2003 Date Modified: May 02, 2006
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About this material:
Peer Reviews 2.4 rating
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Readings in Performance Evaluation

This site provides links to a series of articles concerning Performance Evaluation. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Nov 25, 2008
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About this material:
Peer Reviews 3 rating
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50 Years of Coca Cola Advertising

This site includes links to various issues concerning Coca Cola's advertising. There are actual videos of the ads that can... see more
Material Type: Collection
Author: Library of Congress
Date Added: Apr 28, 2002 Date Modified: Jun 13, 2011
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Editor Review avg: 5 rating
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Articles on Branding

This is a collection of useful articles on branding strategy from the team at Henley Management Centre, in the U.K.
Material Type: Collection
Author: Through the Loop Consulting Ltd
Date Added: Apr 28, 2002 Date Modified: Jan 02, 2007
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About this material:
Editor Review avg: 4 rating
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Personal Collections (3)
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Cours de Marketing : collection complète...

Collection complète de cours de marketing.247 pages décomposées en 38 Chapitres : Des bases du Marketing à la Négociation et... see more
Material Type: Collection
Author: Chrsitophe M-A Bechellaoui et Anne Parmentelot
Date Added: Nov 03, 2005 Date Modified: May 19, 2011
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About this material:
Editor Review avg: 4 rating
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