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MERLOT II






        

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Materials 21 - 30 shown of 72 results

The Advertising Council Retrospectives

This resource that is sponsored by the AdEd.org demonstrates ads that have "made a difference" in that they have changed... see more
Material Type: Collection
Author: Ad Council
Date Added: Jul 13, 2004 Date Modified: Jul 09, 2011
Peer Review for material titled "The Advertising Council Retrospectives"
User Rating for material titled "The Advertising Council Retrospectives"
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

The Good, the Bad, the Ugly

The Public Relations Committee of the Advertising Women of New York were charged to create an awards ceremony that would... see more
Material Type: Collection
Author: Aef.com
Date Added: Jul 13, 2004 Date Modified: Jul 09, 2013
Peer Review for material titled "The Good, the Bad, the Ugly"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (1 Comment)
Personal Collections (6)
Learning Exercises (none)
Accessibility Info (none)

Clio Awards

Clio has given AEF permission to showcase winning selections from the 2000, 2001, 2002, and 2003 Clio Awards on aef.com.... see more
Material Type: Collection
Author: aef.com
Date Added: Jul 13, 2004 Date Modified: Jan 06, 2009
Peer Review for material titled "Clio Awards"
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Personal Collections for material titled "Clio Awards"
Learning Exercises for material titled "Clio Awards"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Partnership for a Drug-Free America

The Partnership is a pioneer in the field of consumer social marketing and is perhaps best known for its national advertising... see more
Material Type: Collection
Author: Aef.com
Date Added: Jul 13, 2004 Date Modified: Jan 06, 2009
Peer Review for material titled "Partnership for a Drug-Free America"
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Member Comments for material titled "Partnership for a Drug-Free America"
Personal Collections for material titled "Partnership for a Drug-Free America"
Learning Exercises for material titled "Partnership for a Drug-Free America"
Accessibility Info for material titled "Partnership for a Drug-Free America"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Radio Mercury Awards

The Radio-Mercury Awards was established in 1992 to encourage and reward the development of effective and creative Radio... see more
Material Type: Collection
Author: Aef.com
Date Added: Jul 13, 2004 Date Modified: Jun 03, 2011
Peer Review for material titled "Radio Mercury Awards"
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Personal Collections for material titled "Radio Mercury Awards"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Favorite U.K. Television Ads

This is the personal website of advertising fanatic Andy Savage which features numerous popular UK television commercials... see more
Material Type: Collection
Author: Andy Savage
Date Added: Jul 12, 2004 Date Modified: Jul 12, 2004
Peer Review for material titled "Favorite U.K. Television Ads"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Les marques : Symbolique et première approche

"La laideur se vent mal" : Petite rappel des notions "de marque" et "d'univers de marque". Support simple et coloré, il... see more
Material Type: Collection
Author: Bechellaoui Christophe
Date Added: May 16, 2004 Date Modified: Nov 03, 2005
Peer Review for material titled "Les marques : Symbolique et première approche"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

List of Marketing Articles

This lists over 130 marketing articles available on an the Wikipedia open source encyclopedia. The authors are trying to... see more
Material Type: Collection
Author: Collaborative authorship
Date Added: Aug 05, 2003 Date Modified: Jan 04, 2011
Peer Review for material titled "List of Marketing Articles"
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Member Comments for material titled "List of Marketing Articles"
Personal Collections for material titled "List of Marketing Articles"
Learning Exercises for material titled "List of Marketing Articles"
Accessibility Info for material titled "List of Marketing Articles"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Advertising Slogans, Jingles, and Catchphrases

This website provides a huge collection of advertising slogans, jingles and catchphrases from the past 100 years. This... see more
Material Type: Collection
Author: Jerome A. Holst
Date Added: Apr 26, 2003 Date Modified: May 11, 2014
Peer Review for material titled "Advertising Slogans, Jingles, and Catchphrases"
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Learning Exercises for material titled "Advertising Slogans, Jingles, and Catchphrases"
Accessibility Info for material titled "Advertising Slogans, Jingles, and Catchphrases"
About this material:
Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
Discussion (1 Comment)
Personal Collections (15)
Learning Exercises (1)
Accessibility Info (none)

Lifetime Value in Relationship Marketing, Customer Loyalty

This is a companion site to a book called "Drilling Down: Turning Customer Data Into Profits with a Spreadsheet." The site... see more
Material Type: Collection
Author: Jim Novo
Date Added: Apr 22, 2003 Date Modified: May 02, 2006
Peer Review for material titled "Lifetime Value in Relationship Marketing, Customer Loyalty"
User Rating for material titled "Lifetime Value in Relationship Marketing, Customer Loyalty"
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Accessibility Info for material titled "Lifetime Value in Relationship Marketing, Customer Loyalty"
About this material:
Peer review 2.4 rating
Peer Reviews 2.4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)
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