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MERLOT II






        

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Materials 21 - 30 shown of 399 results

Store Wars: When Walmart Comes to Town

This website from PBS was designed to support a film that appeared regarding how Walmart entered the town of Ashland,... see more
Material Type: Presentation
Author: PBS
Date Added: Nov 15, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.6 rating
Peer Reviews 4.6 rating
User Rating (not rated)
Discussion (none)
Personal Collections (5)
Learning Exercises (none)
Accessibility Info (none)

15.062 Data Mining

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more
Material Type: Online Course
Author: Prof. Nitin Patel
Date Added: Jun 09, 2011 Date Modified: Aug 20, 2014
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Ad-Flip

Adflip.com calls itself "the world's largest searchable database of classic print ads." One can search by category, by... see more
Material Type: Collection
Author: adflip.com
Date Added: Apr 19, 2002 Date Modified: Jun 13, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

All About Branding

This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly... see more
Material Type: Reference Material
Author: All About Branding.com
Date Added: Jul 13, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (5)
Learning Exercises (none)
Accessibility Info (none)

And Now a Word from Our Sponsors

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in a... see more
Material Type: Drill and Practice
Author: Mike Bassett
Date Added: May 04, 2002 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (10)
Learning Exercises (none)
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Break Even Calculator

This is an interactive breakeven calculator. One can input all of the variables and the graph changes to detemine what the... see more
Material Type: Simulation
Author: KJE Computer Solutions, LLC
Date Added: Apr 20, 2002 Date Modified: Apr 29, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
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Case Studies from the Knowledge Hub

This site from The Chartered Institute of Marketing offers descriptions of brief cases that can be downloaded. The... see more
Material Type: Case Study
Author: The Chartered Institute of Marketing
Date Added: Jul 27, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
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Consumer Culture

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns the... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Oct 29, 2003 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (6)
Learning Exercises (none)
Accessibility Info (none)

Grassroots Marketing

This group of articles from Inc.com describe businesses that have found effective ways to spread the word about their... see more
Material Type: Tutorial
Author: Inc.com
Date Added: Jul 26, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Lesson Plan for Market Research

This Bized site provides a lesson plan on the subject of market research and particularly the relevance of secondary... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (5)
Learning Exercises (none)
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