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MERLOT II






    

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Materials 21 - 30 shown of 187 results

Product Life Cycle

Students are first presented with a quiz on the stages of the Product Life Cycle. They then must indicate graphically where... see more
Material Type: Quiz/Test
Author: Diane Walleser
Date Added: Feb 11, 2003 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (7)  Bookmark Collections
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Product Portfolio Analysis

This Bized site provides a lesson plan designed to try and encourage students to apply their knowledge and understanding of... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (2)  Bookmark Collections
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Readings in New Product/Service Management

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jun 15, 2009
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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The American Customer Satisfaction Index

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more
Material Type: Reference Material
Author: CFI Group
Date Added: Apr 20, 2002 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Readings on Services Marketing

This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Mar 01, 2005
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About this material:
Peer review 4.4 rating
Peer Reviews 4.4 rating
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Retail Alphabet Game

The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are... see more
Material Type: Quiz/Test
Author: Joey Katzen
Date Added: Apr 08, 2003 Date Modified: Jan 04, 2013
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About this material:
Peer review 4.3 rating
Peer Reviews 4.3 rating
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In (10)  Bookmark Collections
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100+ Case Studies: Social Media Marketing Examples

A reference for case studies and ideas about brands using social media.
Material Type: Case Study
Author: Christine Whittemore
Date Added: Oct 03, 2011 Date Modified: Jul 07, 2015
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Democratizing Innovation

This free online textbook covers a wide variety of topics involving innovation.  Topics include:  1 Introduction and Overview... see more
Material Type: Open Textbook
Author: Eric Von Hippel
Date Added: Feb 15, 2010 Date Modified: Jun 08, 2012
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Green Marketing

This site from a consulting firm contains various links to recent articles about green marketing. There are also links to... see more
Material Type: Reference Material
Author: J. Ottman Consulting, inc.
Date Added: Jul 26, 2004 Date Modified: Feb 25, 2010
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Principles of Marketing Assignments

There are 8 specific assignments found here that can be used in a Principle of Marketing class. Although designed for a... see more
Material Type: Drill and Practice
Author: Bill Swinyard
Date Added: Aug 27, 2005 Date Modified: May 03, 2007
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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