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Author:
Sandeep Krishnamurthy
This is the companion site to a book, but users are able to download three cases for free. Amazon.com -...
Type: Case Study
Date Added: Oct 24, 2002
Date Modified: Jul 25, 2010
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Author:
Daisy Escobar, Jose Luis Fernández
Ikea has become one of the most well-known and well-valued companies in the world. Part of this success...
Type: Case Study
Date Added: Jul 14, 2009
Date Modified: Mar 29, 2011
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Author:
Chris Temple
Four American college students attempt to understand the realities of poverty by trying to live on $1 a...
Type: Case Study
Date Added: Nov 13, 2011
Date Modified: Mar 26, 2013
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Author:
Paul Giambarba
This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and...
Type: Case Study
Date Added: Aug 25, 2004
Date Modified: May 28, 2010
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Author:
The Centre for Tobacco Control Research
On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco...
Type: Case Study
Date Added: Jul 27, 2004
Date Modified: Jun 24, 2008
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Author:
Inaki Berenguer
"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the...
Type: Case Study
Date Added: Jan 27, 2009
Date Modified: Jun 19, 2011
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Author:
María del Rosario Silva
This interactive case presents the dilemma that Iberia was facing in the year 2004 due to the entrance of...
Type: Case Study
Date Added: Aug 23, 2010
Date Modified: Jul 05, 2011
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Author:
Rebecca Henderson
"SunPower designed, manufactured and delivered high efficiency solar electric technology worldwide." This...
Type: Case Study
Date Added: Jan 27, 2009
Date Modified: Jun 14, 2010
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Author:
Susan P. Douglas
These are 6 short cases that can be assigned to students in International Marketing. A paragraph...
Type: Case Study
Date Added: Mar 19, 2003
Date Modified: Oct 28, 2010
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Author:
Ilan Alon
This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In...
Type: Case Study
Date Added: Sep 11, 2002
Date Modified: Apr 28, 2009
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