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MERLOT II






        

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Materials 21 - 30 shown of 173 results

IKEA. JIT in Services

Ikea has become one of the most well-known and well-valued companies in the world. Part of this success is, without a doubt,... see more
Material Type: Case Study
Author: Jose Luis Fernández, Daisy Escobar
Date Added: Jul 14, 2009 Date Modified: Mar 29, 2011
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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Personal Collections (1)
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Living on One Dollar a Day

Four American college students attempt to understand the realities of poverty by trying to live on $1 a day in rural... see more
Material Type: Case Study
Author: Chris Temple
Date Added: Nov 13, 2011 Date Modified: Mar 26, 2013
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
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The Branding of Polaroid

This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in 1958 -... see more
Material Type: Case Study
Author: Paul Giambarba
Date Added: Aug 25, 2004 Date Modified: May 28, 2010
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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Discussion (none)
Personal Collections (3)
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Case Studies on the Tobacco Industry

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at the... see more
Material Type: Case Study
Author: The Centre for Tobacco Control Research
Date Added: Jul 27, 2004 Date Modified: Jun 24, 2008
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Ecommerce at Yunnan Lucky Air

"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was... see more
Material Type: Case Study
Author: Inaki Berenguer
Date Added: Jan 27, 2009 Date Modified: Mar 20, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Discussion (none)
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Iberia Airlines

This interactive case presents the dilemma that Iberia was facing in the year 2004 due to the entrance of low cost airlines... see more
Material Type: Case Study
Author: María del Rosario Silva
Date Added: Aug 23, 2010 Date Modified: Jul 05, 2011
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Strategic communication at Locarno Film festival

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film festival... see more
Material Type: Case Study
Author: Michele Jannuzzi, Laura Illia, Alessio Manzan
Date Added: Jul 17, 2012 Date Modified: Dec 20, 2013
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Discussion (none)
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SunPower: Focused on the Future of Solar Power

"SunPower designed, manufactured and delivered high efficiency solar electric technology worldwide." This "case describes the... see more
Material Type: Case Study
Author: Rebecca Henderson
Date Added: Jan 27, 2009 Date Modified: Sep 17, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
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Short Cases for International Marketing

These are 6 short cases that can be assigned to students in International Marketing. A paragraph description is provided as... see more
Material Type: Case Study
Author: Susan P. Douglas
Date Added: Mar 19, 2003 Date Modified: Oct 28, 2010
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
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Marks & Spencer: A Case Study in International Retailing

This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years, the... see more
Material Type: Case Study
Author: Ilan Alon
Date Added: Sep 11, 2002 Date Modified: Apr 28, 2009
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About this material:
Peer review 3.6 rating
Peer Reviews 3.6 rating
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Personal Collections (3)
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