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MERLOT II






    

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Materials 21 - 30 shown of 70 results

The Advertising Council Retrospectives

This resource that is sponsored by the AdEd.org demonstrates ads that have "made a difference" in that they have changed... see more
Material Type: Collection
Author: Ad Council
Date Added: Jul 13, 2004 Date Modified: Jul 09, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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WallStreet Executive Library

They thought it would be a great idea if someone created a web directory for the best business information sources. A public... see more
Material Type: Collection
Author: Kurian Mathew Tharakan
Date Added: Jan 17, 2007 Date Modified: Jan 23, 2009
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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In (5)  Bookmark Collections
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Readings on Supply Chain Management

This site provides links to a series of articles concerning Supply Chain Management. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 26, 2009
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
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Marketing Research Articles

This is a collection of links to articles that are used in a Marketing Research class. The articles are arranged by topic.
Material Type: Collection
Author: Madhu Viswanathan
Date Added: Dec 02, 2001 Date Modified: Jan 04, 2011
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Peer review 2.8 rating
Peer Reviews 2.8 rating
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Database Marketing Institute

This site is dedicated to direct marketing, teaching direct marketing, and providing resources for professors and... see more
Material Type: Collection
Author: Unknown
Date Added: Jul 02, 2008 Date Modified: Apr 14, 2010
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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Advertising/Promotion Readings

This site provides links to a series of articles concerning Advertising or Promotion. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jul 09, 2011
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Lifetime Value in Relationship Marketing, Customer Loyalty

This is a companion site to a book called "Drilling Down: Turning Customer Data Into Profits with a Spreadsheet." The site... see more
Material Type: Collection
Author: Jim Novo
Date Added: Apr 22, 2003 Date Modified: May 02, 2006
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About this material:
Peer review 2.4 rating
Peer Reviews 2.4 rating
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Readings in Performance Evaluation

This site provides links to a series of articles concerning Performance Evaluation. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Nov 25, 2008
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
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Historic Ad Collection

This site includes copies of and information about 7,000 advertisements printed in U.S. and Canadian newspapers and magazines... see more
Material Type: Collection
Author: Duke University
Date Added: May 17, 2001 Date Modified: Jan 28, 2013
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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50 Years of Coca Cola Advertising

This site includes links to various issues concerning Coca Cola's advertising. There are actual videos of the ads that can... see more
Material Type: Collection
Author: Library of Congress
Date Added: Apr 28, 2002 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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