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MERLOT II






        

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Materials 21 - 30 shown of 34 results

Twitter Projects for the College Classroom

Much has been written about how Twitter is making its way into the halls of higher education. Go beyond the usual tips and... see more
Material Type: Drill and Practice
Author: Site Administrator
Date Added: Aug 11, 2009 Date Modified: Apr 22, 2014
Peer Review for material titled "Twitter Projects for the College Classroom"
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

Demographic Beer

This teaching moment explores segments of people to which beer manufacturers target their ads. An activity is provided for... see more
Material Type: Drill and Practice
Author: Barry Duncan
Date Added: May 04, 2002 Date Modified: Jun 29, 2006
Peer Review for material titled "Demographic Beer"
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

HTML Practice Exercises

Two exercises to help students practice using HTML tags to code a basic web page.
Material Type: Drill and Practice
Author: Theresa Clarke
Date Added: Aug 06, 2012 Date Modified: Oct 23, 2013
Peer Review for material titled "HTML Practice Exercises"
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Developing Promotion Creativity

This is an exercise designed to help students think creatively about advertising slogans. Students are presented with a... see more
Material Type: Drill and Practice
Author: Theresa Flaherty
Date Added: Oct 07, 2002 Date Modified: May 28, 2010
Peer Review for material titled "Developing Promotion Creativity"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Evaluating the Packaging of Competitors Using the VIEW Model

This exercise helps students evaluate product packaging of competitors using the VIEW Model of package design (visibility,... see more
Material Type: Drill and Practice
Author: Theresa Flaherty
Date Added: Oct 07, 2002 Date Modified: Jul 21, 2006
Peer Review for material titled "Evaluating the Packaging of Competitors Using the VIEW Model"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Food for Thought

Although designed for students studying Food Technology, this site would be good for a general marketing or consumer behavior... see more
Material Type: Drill and Practice
Author: ABC (Australian Broadcasting Corp) Education
Date Added: Sep 19, 2004 Date Modified: Jul 21, 2006
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Media Budget Calculations

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost. ... see more
Material Type: Drill and Practice
Author: Larry Chase
Date Added: Nov 30, 2000 Date Modified: Feb 20, 2003
Peer Review for material titled "Media Budget Calculations"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

User review 2 average rating
User Rating 2 user rating
Discussion (1 Comment)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Photograph Truth in the Digital Age

This is a lesson on how digital manipulation of photographs is used in media today. The lesson includes questions for... see more
Material Type: Drill and Practice
Author: Media Awareness
Date Added: May 04, 2002 Date Modified: Jul 21, 2006
Peer Review for material titled "Photograph Truth in the Digital Age"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Pricing Strategies Lesson Plan

This Bized site provides a lesson plan to investigate pricing strategies, covering all the main types, both from a cost base... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
Peer Review for material titled "Pricing Strategies Lesson Plan"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

The Marketing Mix - Lesson Plan

This Bized site provides a lesson plan to encourage students to apply knowledge of the marketing mix to a variety of real... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
Peer Review for material titled "The Marketing Mix - Lesson Plan"
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Personal Collections for material titled "The Marketing Mix - Lesson Plan"
Learning Exercises for material titled "The Marketing Mix - Lesson Plan"
Accessibility Info for material titled "The Marketing Mix - Lesson Plan"
About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)
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