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MERLOT II






        

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Materials 21 - 30 shown of 86 results

Conceptualizing Price

This is a short lecture on pricing. The author first conceptualizes pricing and then discussues Price Discrimination,... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Oct 05, 2006
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Peer review 3.7 rating
Peer Reviews 3.7 rating
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In (2)  Bookmark Collections
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Consumer Behavior and Marketing

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Jul 12, 2004 Date Modified: Jan 04, 2011
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About this material:
Peer review 3.6 rating
Peer Reviews 3.6 rating
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In (8)  Bookmark Collections
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Developing a Promotional Campaign

To launch a successful promotion campaign a number of stages will normally be followed through. This module briefly outlines... see more
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Mar 12, 2014
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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globalEDGE Online Module: Developing a Marketing Plan

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and... see more
Material Type: Presentation
Author: globalEDGE
Date Added: Jul 01, 2009 Date Modified: Aug 09, 2013
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Relationship Marketing

This is a PowerPoint presentation regarding relationship marketing. Points discussed include: definition of relationship... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jun 01, 2010
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Questionnaire Design and Surveys Sampling

The site contains techniques and computer codes for questionnaire design, surveys sampling, and analysis.
Material Type: Presentation
Author: Dr. Hossein Arsham
Date Added: Jan 20, 2002 Date Modified: Dec 07, 2014
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About this material:
Peer review 2.3 rating
Peer Reviews 2.3 rating
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In (12)  Bookmark Collections
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Product Positioning

This is a PowerPoint presentation that describes product positioning. Some of the points covered include: differences... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Feb 19, 2015
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Sex in Advertising

This is a lesson plan that examines the use of sex in advertising. The plan includes overheads and a guideline for... see more
Material Type: Presentation
Author: Connie Landry
Date Added: May 04, 2002 Date Modified: Jan 14, 2015
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About this material:
Peer review 3.1 rating
Peer Reviews 3.1 rating
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Marketing Theory and Practice Online

This site was originally an online class that is no longer being offered at Monash University. This is a Principles of... see more
Material Type: Presentation
Author: Sandra Luxton
Date Added: Oct 22, 2002 Date Modified: May 02, 2006
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Peer review 3 rating
Peer Reviews 3 rating
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Accelerating Innovation: People, Processes, & Technology

A 1-hour video presentation by Jack Shaw who presented at the 2006 SAP Brazil User Forum in Sao Paulo; topics include... see more
Material Type: Presentation
Author: Unknown
Date Added: Jan 14, 2007 Date Modified: Nov 05, 2012
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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