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MERLOT II






    

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Materials 21 - 30 shown of 33 results

Advertising Personifications - The Inner Doughboy

This is an article that proposes to tell "how an army of admen battle to define and protect the true nature of the Jolly... see more
Material Type: Reference Material
Author: Ruth Shalit
Date Added: May 17, 2001 Date Modified: Mar 08, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Advertising Slogan Hall of Fame

This website is a resource for top advertising slogans used by a variety of companies. There are "top" picks for several... see more
Material Type: Reference Material
Author: Timothy R. V. Foster
Date Added: Apr 20, 2002 Date Modified: Apr 20, 2002
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Advertising Standards in the U.K.

The site of this UK organisation provides a huge amount of information about UK advertising practice. This includes news,... see more
Material Type: Reference Material
Author: Advertising Standards Authority
Date Added: Jan 01, 2002 Date Modified: Jan 08, 2005
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Creating Ads

A collection of resources on how to create ads. 
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Jun 10, 2013
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Cross-Media Advertising in Latin America

This website has a number of examples of advertising used in Latin America.
Material Type: Reference Material
Author: Roland Soong
Date Added: Apr 20, 2002 Date Modified: Apr 20, 2002
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Lecture Slides for Persuasive Advertising

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Oct 18, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Marketing Mood

This is transcript of a discussion of how the 9/11 terrorist attacks and a declining economy have impacted the world of... see more
Material Type: Reference Material
Author: Terence Smith
Date Added: Aug 26, 2004 Date Modified: Mar 05, 2015
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Super Bowl Ad Slogans

This link identifies advertising slogans used for each brand advertised during the 2002 Super Bowl. An instructor could... see more
Material Type: Reference Material
Author: Timothy R.V. Foster
Date Added: Apr 20, 2002 Date Modified: Apr 20, 2002
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Top Marketers Discuss Advertising's Role

Burt Manning, Chairman Emeritus, J. Walter Thompson Company, conducts videotaped interviews with top marketers such as Robert... see more
Material Type: Reference Material
Author: aef.com
Date Added: Jul 13, 2004 Date Modified: Jan 06, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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U.K. Advertising Standards

The site of this UK organisation provides a huge amount of information about UK advertising practice. This includes news,... see more
Material Type: Reference Material
Author: Advertising Standards Authority
Date Added: Jul 13, 2004 Date Modified: Jun 03, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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