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MERLOT II






        

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Materials 21 - 30 shown of 53 results

Brand Extension and Stretching

This is a short tutorial that describes the ability of a strong brand name to encourage extension or stretching.
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Dec 10, 2008
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Sharon Drew Morgen's Buying Facilitation Selling Methodology

This site provides an explanation of Morgen's selling methodology, complete with graphics. Although several of her textbooks... see more
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 27, 2004 Date Modified: Jun 09, 2008
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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A Tutorial for Using Simmons Choices III

Choices II is a useful source of information for marketing and advertising professionals as well as students in these fields.... see more
Material Type: Tutorial
Author: Hairong Li
Date Added: Mar 23, 2004 Date Modified: Apr 29, 2011
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About this material:
Peer review 3.25 rating
Peer Reviews 3.25 rating
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What is Involved in Building a Brand

This is a short tutorial on how to build brands. Seven main factors involved in building brands are discussed. Also... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Apr 17, 2008
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About this material:
Peer review 3.25 rating
Peer Reviews 3.25 rating
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Articles on Database Marketing

This is a series of articles that concern database marketing and CRM. Written by Arthur Hughes, the articles concern a wide... see more
Material Type: Tutorial
Author: Arthur Middleton Hughes
Date Added: Aug 25, 2004 Date Modified: May 15, 2005
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
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"17 Rules of the Road for CRM"

When it comes to choosing the right customer relationship management (CRM) system for your business, it's important to... see more
Material Type: Tutorial
Author: ACCPAC
Date Added: Jan 12, 2007 Date Modified: Jun 16, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Personal Collections (4)
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"Don't Hire Without Me" - Interviewing Skills

This is an excerpt from a book that helps individuals develop good questions for interview. It can be helpful in an HR class... see more
Material Type: Tutorial
Author: Carol Quinn
Date Added: Aug 26, 2004 Date Modified: Feb 01, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Personal Collections (1)
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Best Customer-Service Practices

This site from Inc.com contains links to articles about customer service. Specific topics include Direct Mail,... see more
Material Type: Tutorial
Author: Inc.com
Date Added: Jul 26, 2004 Date Modified: Apr 14, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Personal Collections (2)
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Cold Calls

This website of Inc.com has a compilation of links to more great cold-calling tips and techniques, from Inc magazine and... see more
Material Type: Tutorial
Author: Inc.com
Date Added: Jul 25, 2004 Date Modified: Feb 01, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Personal Collections (1)
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Competitive Intelligence Assessor

This site is a tutorial on determining information about a company's market. The six "angles" of competition have six key... see more
Material Type: Tutorial
Author: Center for Advantage
Date Added: Aug 24, 2004 Date Modified: Jun 27, 2008
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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