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MERLOT II






    

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Materials 21 - 30 shown of 95 results

Effective Article Marketing For Promotion and Profit

This is a free, open textbook that is part of the Connexions collection at Rice University.  This manual was meant to help... see more
Material Type: Open Textbook
Author: Motown Terri
Date Added: Apr 01, 2010 Date Modified: Apr 23, 2013
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Peer review 3 rating
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Clear and Simple: Developing Effective Print Materials for Low-Literate Readers

This guide outlines a process for developing publications for people with limited-literacy skills. The process was derived... see more
Material Type: Open Textbook
Author: National Cancer Institute Multiple Authors
Date Added: Oct 07, 2008 Date Modified: Jun 01, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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ICT Marketing

According to Textbook Revolution, a student-run site “dedicated to increasing the use of free educational materials by... see more
Material Type: Open Textbook
Author: Visionary Marketing
Date Added: Apr 02, 2010 Date Modified: Aug 28, 2012
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Peer review 2.5 rating
Peer Reviews 2.5 rating
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An introduction to Business Research Methods

''This revised edition of the textbook not only provides an in-depth introduction to the field of business research for... see more
Material Type: Open Textbook
Author: Sue Greener, Joe Martelli
Date Added: Feb 24, 2015 Date Modified: Mar 08, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Business Communication - Achieving Results

This is a free textbook offered by BookBoon.'What is effective communication and how can it be put into practice in business?... see more
Material Type: Open Textbook
Author: Lori Harvill Moore
Date Added: Sep 30, 2013 Date Modified: Mar 17, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Buzz or Zap? - Consumer psychology for the 21st century

This is a free textbook offered by BookBoon.'If you are ready to start a new business or launch a new product, you need this... see more
Material Type: Open Textbook
Author: T.L. Brink
Date Added: Feb 18, 2014 Date Modified: May 31, 2015
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Essentials of Marketing Research

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 12, 2011 Date Modified: Jan 21, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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In Defense of Advertising

״In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more
Material Type: Open Textbook
Author: Jerry Kirkpatrick
Date Added: Jun 29, 2011 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introduction to Mass Media

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more
Material Type: Open Textbook
Author: William Hart
Date Added: Jul 16, 2014 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Marketing

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of Marketing.... see more
Material Type: Open Textbook
Author: Boundless
Date Added: Oct 14, 2014 Date Modified: Jun 26, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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