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Author:
Unknown
For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns....
Type: Reference Material
Date Added: Jul 13, 2004
Date Modified: Jul 30, 2011
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Author:
Dr. Roy Schwartzman
An interactive model of the communication process, based on the Shannon-Weaver components of...
Type: Animation
Date Added: Oct 07, 2003
Date Modified: Feb 13, 2013
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Author:
Carmen Abril Barrie
This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to...
Type: Case Study
Date Added: Feb 09, 2009
Date Modified: Feb 22, 2011
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Author:
Randall G. Chapman
This is a very comprehensive list of marketing articles in a variety of topics, from advertising to...
Type: Collection
Date Added: Sep 09, 2005
Date Modified: Jul 30, 2011
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Author:
Louise Ripley
Strategy material for principles of marketing.
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Apr 08, 2013
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Author:
, USC Marshall School of Business
Each year the USC Marshall School of Business has a case competition. Listed here are the cases from...
Type: Case Study
Date Added: Apr 28, 2009
Date Modified: Sep 14, 2010
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Author:
Forterra Systems
This is a virtual world video that illustrates how virtual worlds can be used in training, in this case a...
Type: Presentation
Date Added: Feb 11, 2008
Date Modified: Oct 28, 2010
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Author:
Malcolm McDonald
This is a commercial site, but the presentation here could be used as a summary of marketing practices. ...
Type: Presentation
Date Added: Jul 24, 2004
Date Modified: Jul 30, 2011
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Author:
Robert Cook
MARS SMS is an internet-based, state-of-the-art sales management simulation for use in a sales...
Type: Simulation
Date Added: Mar 02, 2004
Date Modified: Mar 30, 2009
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Author:
Dave Ingalls
Several of the major Web Marketing componentsdiscussed in this Web Marketing Tutorial include:search...
Type: Tutorial
Date Added: Sep 08, 2004
Date Modified: Aug 18, 2009
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