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MERLOT II






        

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Materials 31 - 40 shown of 70 results

Medicine and Madison Avenue

This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the... see more
Material Type: Collection
Author: Nancy Tomes
Date Added: Oct 23, 2002 Date Modified: Jun 05, 2008
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Peer review 4 rating
Peer Reviews 4 rating
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Readings in New Product/Service Management

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jun 15, 2009
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Readings on Services Marketing

This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Mar 01, 2005
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About this material:
Peer review 4.4 rating
Peer Reviews 4.4 rating
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Readings on Selling

This site provides links to a series of articles concerning Professional Selling. Some of the articles are several years old,... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 05, 2009
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Readings on Supply Chain Management

This site provides links to a series of articles concerning Supply Chain Management. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 26, 2009
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
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Advertising/Promotion Readings

This site provides links to a series of articles concerning Advertising or Promotion. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jul 09, 2011
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Readings in Performance Evaluation

This site provides links to a series of articles concerning Performance Evaluation. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Nov 25, 2008
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
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International Marketing Readings

This site provides links to a series of articles concerning International Marketing. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Sep 16, 2005
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Distribution and Retailing Readings

This site provides links to a series of articles concerning Distribution and Retailing. Some of the articles are several... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Feb 19, 2003
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Readings in Marketing Management

This site provides links to a series of articles concerning Marketing Management. Some of the articles are several years old,... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jan 04, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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