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MERLOT II






        

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Materials 31 - 40 shown of 150 results

Sales Funnel Calculator

MathMarketing's Funnel Calculator™ allows you to calculate how many sales you can generate from a given number of prospects,... see more
Material Type: Reference Material
Author: Hugh Macfarlane
Date Added: Sep 04, 2007 Date Modified: Jun 02, 2010
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Peer Reviews 4 rating
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The Green Marketing Mix

In 1948 Culliton said that a marketing decision should be a result of something similar to a recipe. Borden later coined the... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Mar 09, 2007 Date Modified: Jan 20, 2008
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Peer Reviews 3.5 rating
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Sampling for Internet Surveys. An examination of respondent selection for Internet research.

The traditional methods of probability and non-probability sample selection are applicable to Internet surveys and... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Mar 09, 2007 Date Modified: Mar 09, 2007
Peer Review for material titled "Sampling for Internet Surveys. An examination of respondent selection for Internet research."
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Marketing Research Toolbox

Multiple choice questions Test your knowledge of each chapter topic before exams Web links Check out the most... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Mar 09, 2007 Date Modified: Mar 09, 2007
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Editor Review avg: 4 rating
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Introducing the Marketing Research Mix - a tool for Practitioners and Scholars.

History shows that research was part of the famous Marketing Mix in its early days; but over time it has been removed. This... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Mar 09, 2007 Date Modified: Mar 09, 2007
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Editor Review avg: 3 rating
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What's Old in Marketing (Research)

There are exciting developments in Marketing Research. Internet surveys allow us to produce usage and attitude studies... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Mar 09, 2007 Date Modified: Feb 17, 2009
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Marketing

Dynamic... Exciting... Challenging... and Surprising! The 21st century is an extraordinary time for instructors, students,... see more
Material Type: Reference Material
Author: Roger A. Kerin, Southern Methodist University
Date Added: Jan 12, 2007 Date Modified: May 08, 2007
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Editor Review avg: 3 rating
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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Thompson/Strickland/Gamble, Crafting and Executing Strategy 15e presents the latest research and cutting-edge practices. The... see more
Material Type: Reference Material
Author: Arthur A Thompson Jr., University of Alabama, John Gamble, University of Southern Alabama Mobile, A. J. Strickland III, University of Alabama
Date Added: Jan 12, 2007 Date Modified: Mar 09, 2014
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Editor Review avg: 3 rating
User Rating 3 user rating
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Connecting CRM systems for better customer service

Few companies gracefully pass sales leads and service information across the barriers of departments and business units. But... see more
Material Type: Reference Material
Author: Anupam Agarwal, Wayne E. Pietraszek, and Marc Sing
Date Added: Jan 07, 2007 Date Modified: Jan 07, 2007
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Editor Review avg: 3 rating
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An Internet Tour for Market Research

This article examines a selection of these tools. The tour makes a few observations on secondary and primary data collection... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Nov 04, 2006 Date Modified: Dec 29, 2007
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Peer Reviews 4 rating
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