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MERLOT II






        

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Materials 31 - 40 shown of 151 results

Competitive Intelligence Dictionary

The Fuld Intelligence Dictionary teaches you the "language of intelligence." It defines more than 100 key terms in the field... see more
Material Type: Reference Material
Author: Fuld & Company
Date Added: Jan 21, 2008 Date Modified: Aug 28, 2013
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Sales Funnel Calculator

MathMarketing's Funnel Calculator™ allows you to calculate how many sales you can generate from a given number of prospects,... see more
Material Type: Reference Material
Author: Hugh Macfarlane
Date Added: Sep 04, 2007 Date Modified: Jun 02, 2010
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Peer review 4 rating
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The Green Marketing Mix

In 1948 Culliton said that a marketing decision should be a result of something similar to a recipe. Borden later coined the... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Mar 09, 2007 Date Modified: Jan 20, 2008
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Sampling for Internet Surveys. An examination of respondent selection for Internet research.

The traditional methods of probability and non-probability sample selection are applicable to Internet surveys and... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Mar 09, 2007 Date Modified: Mar 09, 2007
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Marketing Research Toolbox

Multiple choice questionsTest your knowledge of each chapter topic before examsWeb linksCheck out the most important... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Mar 09, 2007 Date Modified: Sep 09, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introducing the Marketing Research Mix - a tool for Practitioners and Scholars.

History shows that research was part of the famous Marketing Mix in its early days; but over time it has been removed. This... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Mar 09, 2007 Date Modified: Mar 09, 2007
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What's Old in Marketing (Research)

There are exciting developments in Marketing Research. Internet surveys allow us to produce usage and attitude studies... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Mar 09, 2007 Date Modified: Feb 17, 2009
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Marketing

Dynamic... Exciting... Challenging... and Surprising! The 21st century is an extraordinary time for instructors, students,... see more
Material Type: Reference Material
Author: Roger A. Kerin, Southern Methodist University
Date Added: Jan 12, 2007 Date Modified: May 08, 2007
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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Thompson/Strickland/Gamble, Crafting and Executing Strategy 15e presents the latest research and cutting-edge practices. The... see more
Material Type: Reference Material
Author: Arthur A Thompson Jr., University of Alabama, John Gamble, University of Southern Alabama Mobile, A. J. Strickland III, University of Alabama
Date Added: Jan 12, 2007 Date Modified: Mar 09, 2014
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User review 3 average rating
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Connecting CRM systems for better customer service

Few companies gracefully pass sales leads and service information across the barriers of departments and business units. But... see more
Material Type: Reference Material
Author: Anupam Agarwal, Wayne E. Pietraszek, and Marc Sing
Date Added: Jan 07, 2007 Date Modified: Jan 07, 2007
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Reviewed by members of Editorial board for inclusion in MERLOT.
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