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Author:
Hugh Macfarlane
MathMarketing's Funnel Calculator™ allows you to calculate how many sales you can generate from a given...
Type: Reference Material
Date Added: Sep 04, 2007
Date Modified: Jun 02, 2010
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Author:
Nigel Bradley
In 1948 Culliton said that a marketing decision should be a result of something similar to a recipe....
Type: Reference Material
Date Added: Mar 09, 2007
Date Modified: Jan 20, 2008
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Author:
Nigel Bradley
The traditional methods of probability and non-probability sample selection are applicable to Internet...
Type: Reference Material
Date Added: Mar 09, 2007
Date Modified: Mar 09, 2007
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Author:
Nigel Bradley
Multiple choice questions Test your knowledge of each chapter topic before exams Web links ...
Type: Reference Material
Date Added: Mar 09, 2007
Date Modified: Mar 09, 2007
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Author:
Nigel Bradley
History shows that research was part of the famous Marketing Mix in its early days; but over time it has...
Type: Reference Material
Date Added: Mar 09, 2007
Date Modified: Mar 09, 2007
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Author:
Nigel Bradley
There are exciting developments in Marketing Research. Internet surveys allow us to produce usage and...
Type: Reference Material
Date Added: Mar 09, 2007
Date Modified: Feb 17, 2009
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Author:
Roger A. Kerin, Southern Methodist University
Dynamic... Exciting... Challenging... and Surprising! The 21st century is an extraordinary time for...
Type: Reference Material
Date Added: Jan 12, 2007
Date Modified: May 08, 2007
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Author:
A. J. Strickland III, University of Alabama, Arthur A Thompson Jr., University of Alabama, John Gamble, University of Southern Alabama Mobile
Thompson/Strickland/Gamble, Crafting and Executing Strategy 15e presents the latest research and...
Type: Reference Material
Date Added: Jan 12, 2007
Date Modified: Jan 12, 2007
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Author:
Anupam Agarwal, Wayne E. Pietraszek, and Marc Sing
Few companies gracefully pass sales leads and service information across the barriers of departments and...
Type: Reference Material
Date Added: Jan 07, 2007
Date Modified: Jan 07, 2007
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Author:
Nigel Bradley
This article examines a selection of these tools. The tour makes a few observations on secondary and...
Type: Reference Material
Date Added: Nov 04, 2006
Date Modified: Dec 29, 2007
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