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MERLOT II






        

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Materials 31 - 40 shown of 150 results

Market Segmentation Study Guide

A free online study guide for marketing students, covering market segmentation, targeting, positioning and perceptual maps.... see more
Material Type: Reference Material
Author: Geoff Fripp
Date Added: Jun 28, 2012 Date Modified: Jul 02, 2013
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About this material:
Peer Reviews 5 rating
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Discussion (none)
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Merchants of Cool

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of five... see more
Material Type: Reference Material
Author: PBS-Frontline
Date Added: Aug 26, 2004 Date Modified: Mar 03, 2014
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About this material:
Peer Reviews 4 rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (4)
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Internet Based Supply Chain Management Readings

This site is an archive of articles written about supply chain management. Topics range from Alliances and Partnerships to... see more
Material Type: Reference Material
Author: Randall Chapman
Date Added: Sep 09, 2005 Date Modified: Mar 21, 2007
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About this material:
Peer Reviews 4.75 rating
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Price Unit for Introductory Marketing

Information about pricing for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Sep 18, 2013
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About this material:
Peer Reviews 3.75 rating
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Discussion (none)
Personal Collections (2)
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Survey Design

This is a tutorial that provides a general explanation for designing surveys. It is a commercial site, but seems to cover... see more
Material Type: Reference Material
Author: Creative Research Systems
Date Added: Aug 24, 2004 Date Modified: Jan 04, 2012
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About this material:
Peer Reviews 3.7 rating
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Personal Collections (6)
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Ad Campaigns

"From our beginnings as the War Advertising Council to the present day, this section describes the many campaigns that for... see more
Material Type: Reference Material
Author: Ad Council
Date Added: May 25, 2000 Date Modified: Jul 26, 2011
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About this material:
Peer Reviews 4.5 rating
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Web Site Critique, Web Site Evaluation for Site Design and for Competitive Intelligence

No description given
Material Type: Reference Material
Author: Polson Enterprises
Date Added: Dec 20, 2004 Date Modified: Jan 10, 2006
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About this material:
Peer Reviews 3.5 rating
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Dictionary of E-Commerce & Marketing Terms

This site contains a comprehensive list of terms used in e-commerce and marketing, as well as a complete discussion of the... see more
Material Type: Reference Material
Author: Alex Brown
Date Added: Jun 20, 2001 Date Modified: Sep 05, 2011
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About this material:
Peer Reviews 3.33 rating
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Personal Collections (4)
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ERSYS Demographic, Lifestyle and Economic Data

A comprehensive collection of demographic, lifestyle, and economic data covering over 1300 US cities portrayed as thematic... see more
Material Type: Reference Material
Author: ErSys
Date Added: Aug 24, 2004 Date Modified: Jun 01, 2008
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About this material:
Peer Reviews 4.25 rating
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How to Teach the Google Online Marketing Challenge

Resources for facilitating the teaching of courses that incorporate the Google Online Marketing Challenge.
Material Type: Reference Material
Author: Theresa Clarke
Date Added: Jun 04, 2012 Date Modified: Sep 13, 2013
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About this material:
Peer Reviews 4.25 rating
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