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Materials 31 - 40 shown of 640 results

Arthur Andersen Case Studies in Business Ethics

The website contains a collection of 90 business ethics cases developed from 1987-1994 with funding provided by Arthur... see more
Material Type: Collection
Author: John Hooker
Date Added: Dec 28, 2006 Date Modified: Jan 28, 2014
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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In (6)  Bookmark Collections
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Break Even Analysis Tool

Break-Even Analysis is a financial tool that allows marketing managers to estimate how many units of a product a company... see more
Material Type: Simulation
Author: unknown
Date Added: Feb 06, 2008 Date Modified: Feb 17, 2015
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Campaigns That Have Made a Difference

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected campaigns... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jul 13, 2004 Date Modified: Feb 12, 2015
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Channels of Distribution Unit for Introductory Marketing

Information about channels of distribution for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Communication Process

An interactive model of the communication process, based on the Shannon-Weaver components of communication. Requires Flash... see more
Material Type: Animation
Author: Dr. Roy Schwartzman
Date Added: Oct 07, 2003 Date Modified: Jul 01, 2014
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Peer review 3.75 rating
Peer Reviews 3.75 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (13)  Bookmark Collections
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Comparative Media Systems

This is a free, online course offered by the Saylor Foundation.'Whether you know it or not, you are actively contributing to... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Feb 07, 2013 Date Modified: Mar 03, 2014
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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IKEA communication strategy

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The... see more
Material Type: Case Study
Author: Carmen Abril Barrie
Date Added: Feb 09, 2009 Date Modified: Feb 22, 2011
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Installing a CAPTCHA

A short exercise that walks through the steps associated with installing a CAPTCHA on a WordPress blog. 
Material Type: Assignment
Author: Theresa Clarke
Date Added: Jan 04, 2011 Date Modified: Sep 13, 2013
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Internet Based Marketing Readings

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain management. ... see more
Material Type: Collection
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Jul 30, 2011
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Launch! Advertising and Promotion in Real Time

״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more
Material Type: Open Textbook
Author: Lisa Duke Cornell, Michael R. Solomon, Amit Nizan
Date Added: Feb 15, 2010 Date Modified: Nov 15, 2013
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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