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MERLOT II






        

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Materials 31 - 40 shown of 646 results

Campaigns That Have Made a Difference

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected campaigns... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jul 13, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

Communication Process

An interactive model of the communication process, based on the Shannon-Weaver components of communication. Requires Flash... see more
Material Type: Animation
Author: Dr. Roy Schwartzman
Date Added: Oct 07, 2003 Date Modified: Jul 01, 2014
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (13)
Learning Exercises (none)
Accessibility Info (none)

Comparative Media Systems

This is a free, online course offered by the Saylor Foundation.'Whether you know it or not, you are actively contributing to... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Feb 07, 2013 Date Modified: Mar 03, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
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IKEA communication strategy

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The... see more
Material Type: Case Study
Author: Carmen Abril Barrie
Date Added: Feb 09, 2009 Date Modified: Feb 22, 2011
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Installing a CAPTCHA

A short exercise that walks through the steps associated with installing a CAPTCHA on a WordPress blog. 
Material Type: Assignment
Author: Theresa Clarke
Date Added: Jan 04, 2011 Date Modified: Sep 13, 2013
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Internet Based Marketing Readings

This is a very comprehensive list of marketing articles in a variety of topics, from advertising to supply chain management. ... see more
Material Type: Collection
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (8)
Learning Exercises (none)
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Launch! Advertising and Promotion in Real Time

״This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more
Material Type: Open Textbook
Author: Lisa Duke Cornell, Michael R. Solomon, Amit Nizan
Date Added: Feb 15, 2010 Date Modified: Nov 15, 2013
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (1)

Marketing Strategy Unit for Introductory Marketing

Strategy material for principles of marketing.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
Personal Collections (7)
Learning Exercises (none)
Accessibility Info (none)

Marshall International Case Competition

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012 along... see more
Material Type: Case Study
Author: , USC Marshall School of Business
Date Added: Apr 28, 2009 Date Modified: Aug 07, 2013
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
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Media and Cultural Theory

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for undergraduates... see more
Material Type: Open Textbook
Author: Stephen Hill, Bevis Fenner
Date Added: Jan 12, 2011 Date Modified: Aug 20, 2014
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
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