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MERLOT II






        

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Materials 31 - 40 shown of 653 results

Communication in the CSR Context

This is a free textbook offered by BookBoon.'This book is an attempt to shed light on the communication process in the CSR... see more
Material Type: Open Textbook
Author: Sherif A. Zaki Tehemar
Date Added: Feb 24, 2014 Date Modified: Mar 05, 2014
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Telesales

This is a free textbook offered by BookBoon.'This book provides a structured approach to telesales, from preparation to... see more
Material Type: Open Textbook
Author: Dragoş V. Iliescu
Date Added: Feb 24, 2014 Date Modified: Mar 05, 2014
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Buzz or Zap? - Consumer psychology for the 21st century

This is a free textbook offered by BookBoon.'If you are ready to start a new business or launch a new product, you need this... see more
Material Type: Open Textbook
Author: T.L. Brink
Date Added: Feb 18, 2014 Date Modified: Mar 05, 2014
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Making the Most of Big Data - Manager‘s Guide to Business Intelligence Success

This is a free textbook offered by BookBoon.'Big Data, or the large data sets captured by enterprises, is set to change the... see more
Material Type: Open Textbook
Author: Vladlena Benson
Date Added: Feb 18, 2014 Date Modified: Mar 05, 2014
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Obtaining and Retaining Customers - Part I - Customer Acquisition

This is a free textbook offered by BookBoon.'At the heart of this book is the belief that to survive and prosper in today’s... see more
Material Type: Open Textbook
Author: Andrew Rogers-Whalley
Date Added: Feb 17, 2014 Date Modified: Mar 05, 2014
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Search Engine Optimisation

This is a free textbook offered by BookBoon.'Search Engine Optimization (also known as search engine optimisation or SEO) is... see more
Material Type: Open Textbook
Author: Jacqui Carrel
Date Added: Feb 17, 2014 Date Modified: Mar 05, 2014
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The Power of Conjoint Analysis Insight into preference, choice and trade-off

This is a free textbook offered by BookBoon.The table of contents includes:'- Introduction-----The Role of Statistics in... see more
Material Type: Open Textbook
Author: David C. S. Murray
Date Added: Feb 11, 2014 Date Modified: Mar 05, 2014
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Permission Marketing

This is a free textbook offered by BookBoon.'With marketing messages reaching saturation point in many people’s lives,... see more
Material Type: Open Textbook
Author: Roy Everitt
Date Added: Feb 11, 2014 Date Modified: Mar 05, 2014
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Obtaining and Retaining Customers - Part II - Customer Retention

This is a free textbook offered by BookBoon'At the heart of this book is the belief that to survive and prosper in today’s... see more
Material Type: Open Textbook
Author: Andrew Whalley
Date Added: Feb 11, 2014 Date Modified: Mar 05, 2014
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50 Shades of Digital Marketing

This is a free textbook offered by BookBoon.'50 Shades of Digital Marketing has been put together by the producers of the... see more
Material Type: Open Textbook
Author: Francesca James
Date Added: Feb 05, 2014 Date Modified: Mar 05, 2014
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