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Materials 31 - 40 shown of 400 results

Marketing Problem Solving: The 10 Things They Don't Teach About Marketing in College

This site offers simple explanations for a variety of marketing issues including:  Growing Sales, Segmentation Circle,... see more
Material Type: Tutorial
Author: Randall Schultz
Date Added: Jun 20, 2007 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Product Life Cycle

Students are first presented with a quiz on the stages of the Product Life Cycle. They then must indicate graphically where... see more
Material Type: Quiz/Test
Author: Diane Walleser
Date Added: Feb 11, 2003 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
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Product Portfolio Analysis

This Bized site provides a lesson plan designed to try and encourage students to apply their knowledge and understanding of... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
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Public Service Advertising - Case Studies

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational... see more
Material Type: Case Study
Author: Goodwill Communications
Date Added: May 07, 2002 Date Modified: Feb 03, 2012
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Peer review 4.5 rating
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Readings in New Product/Service Management

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jun 15, 2009
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Peer review 4.5 rating
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The American Customer Satisfaction Index

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more
Material Type: Reference Material
Author: CFI Group
Date Added: Apr 20, 2002 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
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The Webby Awards

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web sites.... see more
Material Type: Collection
Author: International Data Group
Date Added: Jun 21, 2001 Date Modified: Sep 04, 2013
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Peer review 4.5 rating
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Types of Consumer Products

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
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The Price of Happiness: On advertising, Image and Self Esteem

This is a series of lesson plans on the impact of advertising on the images of appearance, personality traits and societal... see more
Material Type: Presentation
Author: Unknown
Date Added: May 11, 2000 Date Modified: May 31, 2012
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Peer review 4.46 rating
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Guerrilla Marketing Lesson Plan

This Bized site provides a lesson plan to encourage students to look at new approaches to advertising that are increasingly... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Apr 26, 2011
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Peer review 4.4 rating
Peer Reviews 4.4 rating
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