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MERLOT II






        

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Materials 31 - 40 shown of 136 results

Developing a Promotional Campaign

To launch a successful promotion campaign a number of stages will normally be followed through. This module briefly outlines... see more
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Mar 12, 2014
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About this material:
Peer Reviews 4.5 rating
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Got Milk Ads

This is a collection of the successful "Got Milk?" ads that have been developed by America's Dairy Farmers and Milk... see more
Material Type: Collection
Author: All About Milk
Date Added: Jun 21, 2001 Date Modified: Feb 16, 2010
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About this material:
Peer Reviews 3.5 rating
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The Advertising Council Retrospectives

This resource that is sponsored by the AdEd.org demonstrates ads that have "made a difference" in that they have changed... see more
Material Type: Collection
Author: Ad Council
Date Added: Jul 13, 2004 Date Modified: Jul 09, 2011
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About this material:
Peer Reviews 4.5 rating
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Guide to Managing Media and Public Relations in the Linux Community

This book "is intended for people who want to learn practical and cost-effective ways to raise the profile of an organization... see more
Material Type: Open Textbook
Author: Sheldon Rose
Date Added: Jun 29, 2011 Date Modified: Dec 16, 2013
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Peer Reviews 4.25 rating
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Sex in Advertising

This is a lesson plan that examines the use of sex in advertising. The plan includes overheads and a guideline for... see more
Material Type: Presentation
Author: Connie Landry
Date Added: May 04, 2002 Date Modified: Jun 13, 2011
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About this material:
Peer Reviews 3.1 rating
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"Keep Smiling - No One's Going to Die"

In 1999, the House of Commons Health Select Committee obtained access to internal documents from the five main advertising... see more
Material Type: Case Study
Author: Gerard Hastings and Lynn MacFadyen
Date Added: Jul 27, 2004 Date Modified: Mar 06, 2006
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Peer Reviews 3 rating
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AdCracker Advertising Creative

This commercial site claims to cover creative fundamentals: getting into a groove, and producing lots of concepts. It also... see more
Material Type: Reference Material
Author: Steve McNamara
Date Added: Oct 23, 2002 Date Modified: Aug 21, 2007
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Peer Reviews 4 rating
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Online Public Relations Services

The website provides information for those seeking online public relations services. This is a commercial site, but some of... see more
Material Type: Reference Material
Author: Robert Marston & Associates
Date Added: May 04, 2002 Date Modified: Jul 24, 2006
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Peer Reviews 3.8 rating
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Advertising Elasticity of Demand

The Virtual Learning Arcade is a series of models and simulations on various economics and business topics. Each simulation... see more
Material Type: Simulation
Author: Biz Ed
Date Added: Jun 09, 2008 Date Modified: Mar 26, 2009
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About this material:
Peer Reviews 3.75 rating
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Student Ad Book Presentations: How To Plan Advertising

An example of a student report written in response to an assignment to read a book and then teach the class about How to Plan... see more
Material Type: Presentation
Author: Steve Bayley
Date Added: Apr 27, 2012 Date Modified: Jul 01, 2013
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About this material:
Peer Reviews 3.75 rating
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