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MERLOT II






        

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Materials 31 - 40 shown of 201 results

Strategic Internet Marketing Resources

A compilation of online resources that can be used in courses such as internet marketing, e-commerce, or web design.
Material Type: Reference Material
Author: Theresa Flaherty
Date Added: Sep 21, 2001 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.5 rating
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The American Customer Satisfaction Index

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more
Material Type: Reference Material
Author: CFI Group
Date Added: Apr 20, 2002 Date Modified: Jul 30, 2011
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About this material:
Peer Reviews 4.5 rating
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Readings on Services Marketing

This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Mar 01, 2005
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About this material:
Peer Reviews 4.4 rating
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Democratizing Innovation

This free online textbook covers a wide variety of topics involving innovation.  Topics include:  1 Introduction and Overview... see more
Material Type: Open Textbook
Author: Eric Von Hippel
Date Added: Feb 15, 2010 Date Modified: Jun 08, 2012
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About this material:
Peer Reviews 4.25 rating
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Green Marketing

This site from a consulting firm contains various links to recent articles about green marketing. There are also links to... see more
Material Type: Reference Material
Author: J. Ottman Consulting, inc.
Date Added: Jul 26, 2004 Date Modified: Feb 25, 2010
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About this material:
Peer Reviews 4.25 rating
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Marketing Environment Unit for Introductory Marketing

Information about the marketing environment for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Aug 25, 2014
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About this material:
Peer Reviews 4.25 rating
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Principles of Marketing Assignments

There are 8 specific assignments found here that can be used in a Principle of Marketing class. Although designed for a... see more
Material Type: Drill and Practice
Author: Bill Swinyard
Date Added: Aug 27, 2005 Date Modified: May 03, 2007
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About this material:
Peer Reviews 4.25 rating
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Product Unit for Introductory Marketing

Information about products for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Sep 18, 2013
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About this material:
Peer Reviews 4.25 rating
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Social Marketing

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing... see more
Material Type: Online Course
Author: Unknown
Date Added: Feb 15, 2010 Date Modified: Jul 05, 2014
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About this material:
Peer Reviews 4.25 rating
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Lesson Plans, Mind Maps and Activities for Educators

The resources include lesson plan/s, presentations to introduce a topic area on PowerPoint and as a mind map and activities... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 12, 2004 Date Modified: Aug 25, 2014
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About this material:
Peer Reviews 4.1 rating
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Personal Collections (5)
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