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MERLOT II






        

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Materials 31 - 40 shown of 188 results

Social Marketing

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing... see more
Material Type: Online Course
Author: Unknown
Date Added: Feb 15, 2010 Date Modified: Jul 05, 2014
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Lesson Plans, Mind Maps and Activities for Educators

The resources include lesson plan/s, presentations to introduce a topic area on PowerPoint and as a mind map and activities... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 12, 2004 Date Modified: Aug 25, 2014
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About this material:
Peer review 4.1 rating
Peer Reviews 4.1 rating
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In (5)  Bookmark Collections
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Determining the Break-Even Point of Profit for a Campus Service

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jul 01, 2013
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Peer review 5 rating
Peer Reviews 5 rating
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Internet Marketing Assignments

These are a series of Assignments designed to be used with the author's textbook. The exercises first accustom the student... see more
Material Type: Drill and Practice
Author: Charles Hofacker
Date Added: Jun 20, 2001 Date Modified: May 05, 2015
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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In (2)  Bookmark Collections
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Lesson Plan on Market Analysis

This Bized site provides a lesson plan that serves as an introduction to the marketing function of a business and seeks to... see more
Material Type: Drill and Practice
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Jul 18, 2014
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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Discussion (1 Comment)
In (2)  Bookmark Collections
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The Branding of Polaroid

This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in 1958 -... see more
Material Type: Case Study
Author: Paul Giambarba
Date Added: Aug 25, 2004 Date Modified: May 28, 2010
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Peer review 4 rating
Peer Reviews 4 rating
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Branding 101: An Overview of Branding and Brand Measurement

This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring online... see more
Material Type: Presentation
Author: Molly Hislop
Date Added: Jul 13, 2004 Date Modified: Dec 12, 2005
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Peer review 3.8 rating
Peer Reviews 3.8 rating
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Customer Relationship Management

This presentation details the importance of CRM and describes how companies use it. There are graphics that can be used in... see more
Material Type: Presentation
Author: Richard Ponsonby
Date Added: Jul 24, 2004 Date Modified: Mar 29, 2010
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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Internet Based Supply Chain Management Readings

This site is an archive of articles written about supply chain management. Topics range from Alliances and Partnerships to... see more
Material Type: Reference Material
Author: Randall Chapman
Date Added: Sep 09, 2005 Date Modified: Mar 21, 2007
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Media Planning

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Material Type: Tutorial
Author: Teresa Serra, Ricardo Perez
Date Added: Jul 17, 2012 Date Modified: Oct 29, 2013
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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