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Author:
R.G. Chapman
This site provides links to a series of articles concerning Marketing of Services. Some of the articles...
Type: Collection
Date Added: Sep 13, 2002
Date Modified: Mar 01, 2005
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Author:
Eric Von Hippel
This free online textbook covers a wide variety of topics involving innovation. Topics include: 1...
Type: Open Textbook
Date Added: Feb 15, 2010
Date Modified: Jun 08, 2012
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Author:
J. Ottman Consulting, inc.
This site from a consulting firm contains various links to recent articles about green marketing. There...
Type: Reference Material
Date Added: Jul 26, 2004
Date Modified: Feb 25, 2010
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Author:
Louise Ripley
Information about the marketing environment for an introductory marketing course.
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Apr 08, 2013
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Author:
Bill Swinyard
There are 8 specific assignments found here that can be used in a Principle of Marketing class. Although...
Type: Drill and Practice
Date Added: Aug 27, 2005
Date Modified: May 03, 2007
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Author:
Louise Ripley
Information about products for an introductory marketing course.
Type: Reference Material
Date Added: Dec 05, 2005
Date Modified: Apr 08, 2013
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Author:
Unknown
The resources include lesson plan/s, presentations to introduce a topic area on PowerPoint and as a mind...
Type: Reference Material
Date Added: Sep 12, 2004
Date Modified: Jan 05, 2009
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Author:
Charles Hofacker
These are a series of Assignments designed to be used with the author's textbook. The exercises first...
Type: Drill and Practice
Date Added: Jun 20, 2001
Date Modified: Aug 23, 2004
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Author:
Biz Ed
This Bized site provides a lesson plan that serves as an introduction to the marketing function of a...
Type: Drill and Practice
Date Added: Jul 23, 2004
Date Modified: Jan 05, 2009
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Author:
Paul Giambarba
This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and...
Type: Case Study
Date Added: Aug 25, 2004
Date Modified: May 28, 2010
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