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MERLOT II






    

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Materials 31 - 40 shown of 167 results

Short Cases for International Marketing

These are 6 short cases that can be assigned to students in International Marketing. A paragraph description is provided as... see more
Material Type: Case Study
Author: Susan P. Douglas
Date Added: Mar 19, 2003 Date Modified: Oct 28, 2010
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Peer review 3.7 rating
Peer Reviews 3.7 rating
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Marks & Spencer: A Case Study in International Retailing

This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years, the... see more
Material Type: Case Study
Author: Ilan Alon
Date Added: Sep 11, 2002 Date Modified: Apr 28, 2009
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Peer review 3.6 rating
Peer Reviews 3.6 rating
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The Hummer Marketing Case

This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information on... see more
Material Type: Case Study
Author: Jacob Jacoby
Date Added: Mar 19, 2003 Date Modified: Oct 05, 2006
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Peer review 3.6 rating
Peer Reviews 3.6 rating
User review 1 average rating
User Rating 1 user rating
Discussion (1 Comment)
In (2)  Bookmark Collections
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Brazilians Working with Americans

Cultural case studies featuring American and Brazilian executives who speak openly about their experiences working with each... see more
Material Type: Case Study
Author: Orlando Kelm, Mary Risner
Date Added: Feb 12, 2007 Date Modified: May 13, 2014
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 3 average rating
User Rating 3 user rating
Discussion (1 Comment)
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JIT process

Interacitve case Study comprised of a dynamic comparison of the pull-push processes and a virtual guide of the Ford plant in... see more
Material Type: Case Study
Author: José Luis Fernández
Date Added: Jul 14, 2009 Date Modified: Jun 01, 2010
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Market Failure Lesson Plan

This Bized site provides a lesson plan based around the topic of genetically modified crops and the issue of market failure. ... see more
Material Type: Case Study
Author: Biz Ed
Date Added: Jul 23, 2004 Date Modified: Jun 28, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Novartis, commercial strategy for success

This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy... see more
Material Type: Case Study
Author: Teresa Serra, Claire Bastien
Date Added: Aug 23, 2010 Date Modified: Jun 02, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Wal-Mart Case Assignment

This is a case on Wal-Mart for a graduate strategy class. In addition to the questions posed in the module, there are links... see more
Material Type: Case Study
Author: Joel Steckel
Date Added: Mar 19, 2003 Date Modified: Oct 26, 2010
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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DeBeers's Diamond Dilemma

In this case, "the synthetic diamond industry has come on the radar of diamond giant DeBeers as a potential disruptive... see more
Material Type: Case Study
Author: David McAdams
Date Added: Jan 27, 2009 Date Modified: May 04, 2015
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Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 5 average rating
User Rating 5 user rating
Discussion (2 Comments)
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Eli Lilly: Recreating Drug Discovery for the 21st Century

This case "describes changes facing the structure of the pharmaceutical industry as a result of new science and untenable... see more
Material Type: Case Study
Author: Rebecca Henderson
Date Added: Jan 27, 2009 Date Modified: Sep 17, 2014
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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