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MERLOT II






        

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Materials 41 - 50 shown of 635 results

Principles of Marketing

״Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not... see more
Material Type: Open Textbook
Author: John K. (Jeff) Tanner, Mary Anne Raymond
Date Added: Mar 23, 2010 Date Modified: Mar 10, 2015
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Student Guide

This is a 50+ page document provided to students taking a 12-credit, junior-level course that combines marketing, management,... see more
Material Type: Reference Material
Author: Robert Eliason, Carol Hamilton
Date Added: Apr 10, 2008 Date Modified: Mar 04, 2015
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Virtual World Irate Customer Retail Sales Training Demo

This is a virtual world video that illustrates how virtual worlds can be used in training, in this case a retail salesperson... see more
Material Type: Presentation
Author: Forterra Systems
Date Added: Feb 11, 2008 Date Modified: Oct 28, 2010
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Advanced Marketing Planning

This is a commercial site, but the presentation here could be used as a summary of marketing practices. The site contains... see more
Material Type: Presentation
Author: Malcolm McDonald
Date Added: Jul 24, 2004 Date Modified: Jul 30, 2011
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Peer review 4.7 rating
Peer Reviews 4.7 rating
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MARS Sales Management Simulation

MARS SMS is an internet-based, state-of-the-art sales management simulation for use in a sales managemement or personal... see more
Material Type: Simulation
Author: Robert Cook
Date Added: Mar 02, 2004 Date Modified: Mar 30, 2009
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About this material:
Peer review 4.7 rating
Peer Reviews 4.7 rating
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Web Marketing Tutorial & Guide

Several of the major Web Marketing componentsdiscussed in this Web Marketing Tutorial include:search engine optimization,... see more
Material Type: Tutorial
Author: Dave Ingalls
Date Added: Sep 08, 2004 Date Modified: Aug 18, 2009
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Peer review 4.7 rating
Peer Reviews 4.7 rating
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Allied Standard Brands

This exercise enables the student to develop a routing schedule for the salesperson's territory. Students are asked to print... see more
Material Type: Simulation
Author: Robert Owen
Date Added: Apr 23, 2000 Date Modified: May 07, 2007
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Peer review 4.67 rating
Peer Reviews 4.67 rating
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Controversy in Advertising - the Pornography Debate

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads. ... see more
Material Type: Case Study
Author: Media Awareness Network
Date Added: May 04, 2002 Date Modified: Jan 14, 2015
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Peer review 4.6 rating
Peer Reviews 4.6 rating
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Store Wars: When Walmart Comes to Town

This website from PBS was designed to support a film that appeared regarding how Walmart entered the town of Ashland,... see more
Material Type: Presentation
Author: PBS
Date Added: Nov 15, 2004 Date Modified: Jul 30, 2011
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Peer review 4.6 rating
Peer Reviews 4.6 rating
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Taming the Mighty Migraine Case Study

This site provided an online problem analysis case for a graduate course in pharmaceutical marketing at the University of the... see more
Material Type: Case Study
Author: JoAnn Gonzalez-Major
Date Added: Sep 09, 2005 Date Modified: Mar 14, 2013
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Peer review 4.6 rating
Peer Reviews 4.6 rating
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