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Author:
Simpute, LTD.
This is a simple simulation that allows students to input suggested prices and advertising allowances...
Type: Simulation
Date Added: Feb 14, 2002
Date Modified: Jan 02, 2007
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Author:
Randall G. Chapman
This is a simple online quiz that can be used with students to help them identify companies by the...
Type: Quiz/Test
Date Added: Feb 14, 2002
Date Modified: Jun 13, 2011
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Author:
Interbrand
This is a commercial website, but has a variety of articles concerning branding. There is also a link to...
Type: Reference Material
Date Added: Apr 20, 2002
Date Modified: Jun 13, 2011
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Author:
National Cancer Institute Multiple Authors
This guide outlines a process for developing publications for people with limited-literacy skills. The...
Type: Open Textbook
Date Added: Oct 07, 2008
Date Modified: Sep 24, 2011
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Author:
Prof. Shigeru Miyagawa
How can we harness the emerging forms of interactive media to enhance the learning process? Professor...
Type: Online Course
Date Added: Jun 09, 2011
Date Modified: Aug 05, 2011
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Author:
Theresa Flaherty
This is an exercise designed to help students think creatively about advertising slogans. Students are...
Type: Drill and Practice
Date Added: Oct 07, 2002
Date Modified: May 28, 2010
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Author:
Digital Scriptorium
This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book,...
Type: Reference Material
Date Added: Jul 12, 2004
Date Modified: Mar 20, 2012
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Author:
Scott armstrong
This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel...
Type: Tutorial
Date Added: Oct 18, 2002
Date Modified: Jan 04, 2011
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Author:
Theresa Flaherty
This exercise helps students evaluate product packaging of competitors using the VIEW Model of package...
Type: Drill and Practice
Date Added: Oct 07, 2002
Date Modified: Jul 21, 2006
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Author:
Duke University
This site includes copies of and information about 7,000 advertisements printed in U.S. and Canadian...
Type: Collection
Date Added: May 17, 2001
Date Modified: Jan 28, 2013
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