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MERLOT II






        

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Materials 41 - 50 shown of 69 results

business plans

A great site for someone to explore to see if they have covered all bases before starting a business. This site has a lot of... see more
Material Type: Collection
Author: Unknown
Date Added: Mar 16, 2002 Date Modified: Mar 16, 2002
Peer Review for material titled "business plans"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Changing Marketing Priorities During a Recession

Super Bowl ad sales hit a record high this year, at a time when most companies are scaling back marketing expenditures. The... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
Peer Review for material titled "Changing Marketing Priorities During a Recession"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Content Marketing

This is a free, online textbook from Book Boon.  "The internet is ran on content and now marketers and business owners are... see more
Material Type: Open Textbook
Author: The Internet Marketing Academy
Date Added: Jan 18, 2012 Date Modified: Jan 18, 2012
Peer Review for material titled "Content Marketing"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Creating a Transformative Customer Experience

Chris Conley explains the different levels of customers and investors and how each level works and behaves, depending on... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Customer Care

This is a free, online textbook offered by Book Boon. 
Material Type: Open Textbook
Author: Frank Atkinson
Date Added: Jan 18, 2012 Date Modified: Jan 18, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Customer Relationship Management

This is a free, online textbook offered by Bookboon.com. "Customer Relationship Management (CRM) is growing in importance due... see more
Material Type: Open Textbook
Author: Christopher & Michael Zerres, Roger Baran
Date Added: Jan 12, 2011 Date Modified: Jan 12, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Effective Marketing

This is a free textbook offered by BookBoon.״The role of marketing in a company is one of the most vital departments there is... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jun 29, 2011 Date Modified: Mar 03, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Email Marketing

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess.  As a business tool it... see more
Material Type: Open Textbook
Author: The Internet Marketing Academy
Date Added: Sep 21, 2011 Date Modified: Sep 21, 2011
Peer Review for material titled "Email Marketing"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

eMe: event music experience

The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the... see more
Material Type: Case Study
Author: Manuel Alonso, Maria Luisa Mendez
Date Added: Jul 17, 2012 Date Modified: Jul 17, 2012
Peer Review for material titled "eMe: event music experience"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Fiat Stilo: Positioning

Interactive case study that analyses Fiat Auto Spain´s positioning strategy of a new product from different perspectives.... see more
Material Type: Case Study
Author: Jaime Perez-Caballero, Juan Luis Martinez
Date Added: Jul 14, 2009 Date Modified: Jul 14, 2009
Peer Review for material titled "Fiat Stilo: Positioning"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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