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MERLOT II






        

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Materials 41 - 50 shown of 61 results

Effective Marketing

This is a free textbook offered by BookBoon.״The role of marketing in a company is one of the most vital departments there is... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jun 29, 2011 Date Modified: Mar 03, 2014
Peer Review for material titled "Effective Marketing"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Email Marketing

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess.  As a business tool it... see more
Material Type: Open Textbook
Author: The Internet Marketing Academy
Date Added: Sep 21, 2011 Date Modified: Sep 21, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

eMe: event music experience

The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the... see more
Material Type: Case Study
Author: Manuel Alonso, Maria Luisa Mendez
Date Added: Jul 17, 2012 Date Modified: Jul 17, 2012
Peer Review for material titled "eMe: event music experience"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Fiat Stilo: Positioning

Interactive case study that analyses Fiat Auto Spain´s positioning strategy of a new product from different perspectives.... see more
Material Type: Case Study
Author: Jaime Perez-Caballero, Juan Luis Martinez
Date Added: Jul 14, 2009 Date Modified: Jul 14, 2009
Peer Review for material titled "Fiat Stilo: Positioning"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Fundamentals of communication, P.R. and leadership

This is a free book offered by BookBoon.'This book provides a refreshing introduction to the three fascinating and... see more
Material Type: Open Textbook
Author: Georgios P. Piperopoulos
Date Added: Sep 30, 2013 Date Modified: Oct 03, 2013
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Inbound Marketing

This is a free, online textbook offered by Book Boon.  "Looking to use social media, SEO and website conversion optimisation... see more
Material Type: Open Textbook
Author: Dan Holt, Nick Pateman
Date Added: Jan 18, 2012 Date Modified: Jan 18, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Marketing

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of Marketing.... see more
Material Type: Open Textbook
Author: Boundless
Date Added: Oct 14, 2014 Date Modified: Oct 22, 2014
Peer Review for material titled "Marketing"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Marketing Plan Template

This consulting company offers a free template for a Marketing Plan. The outline is included on this site, but one can... see more
Material Type: Reference Material
Author: Teneric Business Marketing, Ltd.
Date Added: Jul 27, 2004 Date Modified: Jul 27, 2004
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Mobile ways to teach business and medical skills

This podcast consists with interviews from three different presenters at the 2008 Online Educa Berlin conference. 1 - Mathew... see more
Material Type: Presentation
Author: Online Educa Berlin
Date Added: Mar 31, 2009 Date Modified: Mar 31, 2009
Peer Review for material titled "Mobile ways to teach business and medical skills"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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National Restaurant Association Statistics

The United States National Restaurant Association, founded in 1919, is the leading business association for the restaurant... see more
Material Type: Reference Material
Author: National Restaurant Association
Date Added: Jul 21, 2004 Date Modified: Jul 21, 2004
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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