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MERLOT II






        

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Materials 41 - 50 shown of 74 results

Store Wars: When Walmart Comes to Town

This website from PBS was designed to support a film that appeared regarding how Walmart entered the town of Ashland,... see more
Material Type: Presentation
Author: PBS
Date Added: Nov 15, 2004 Date Modified: Jul 30, 2011
Peer Review for material titled "Store Wars: When Walmart Comes to Town"
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About this material:
Peer review 4.6 rating
Peer Reviews 4.6 rating
User Rating (not rated)
Discussion (none)
Personal Collections (5)
Learning Exercises (none)
Accessibility Info (none)

Magazine Production

This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be... see more
Material Type: Presentation
Author: Jane Tallim
Date Added: Nov 06, 2004 Date Modified: Jan 14, 2015
Peer Review for material titled "Magazine Production"
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About this material:
Peer review 3.8 rating
Peer Reviews 3.8 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Anatomy of an Ad: An Analysis of Advertising Techniques

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific techniques... see more
Material Type: Presentation
Author: Unknown
Date Added: Nov 06, 2004 Date Modified: Apr 28, 2009
Peer Review for material titled "Anatomy of an Ad: An Analysis of Advertising Techniques"
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About this material:
Peer review 3.8 rating
Peer Reviews 3.8 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

The Global Marketplace

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Aug 05, 2012
Peer Review for material titled "The Global Marketplace"
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User Rating (not rated)
Discussion (1 Comment)
Personal Collections (6)
Learning Exercises (none)
Accessibility Info (none)

Conceptualizing Price

This is a short lecture on pricing. The author first conceptualizes pricing and then discussues Price Discrimination,... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Oct 05, 2006
Peer Review for material titled "Conceptualizing Price"
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Introduction to Marketing

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Apr 21, 2008
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Understanding The Science Of Shopping

'What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why... see more
Material Type: Presentation
Author: NPR
Date Added: Sep 28, 2004 Date Modified: Aug 25, 2014
Peer Review for material titled "Understanding The Science Of Shopping"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Youth Marketing

This is an article from PBS that discusses how companies use African-American images and music to sell their products to... see more
Material Type: Presentation
Author: PBS Online
Date Added: Aug 26, 2004 Date Modified: Sep 09, 2014
Peer Review for material titled "Youth Marketing"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Marketing Mood

This is transcript of a discussion of how the 9/11 terrorist attacks and a declining economy have impacted the world of... see more
Material Type: Presentation
Author: Terence Smith
Date Added: Aug 26, 2004 Date Modified: Aug 26, 2004
Peer Review for material titled "Marketing Mood"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Smoke and Fire

This is a transcript of a segment on the NewsHour with Jim Lehrer in which Jeffrey Kaye of KCET Los Angeles looks at the... see more
Material Type: Presentation
Author: PBS
Date Added: Aug 26, 2004 Date Modified: Aug 26, 2004
Peer Review for material titled "Smoke and Fire"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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