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Author:
Bob Baker
This is a free, online workshop that is based on a book by the author. Although it is a commercial site...
Type: Tutorial
Date Added: May 21, 2010
Date Modified: May 21, 2010
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Author:
Inc.com
On this site, Inc.com put together a collection of their best market-research articles and resources. ...
Type: Tutorial
Date Added: Jul 26, 2004
Date Modified: Jul 26, 2004
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Author:
Dr. Walter K. Lindenmann
This 30 page report was designed as a first attempt to establish guidelines for how we might begin to...
Type: Tutorial
Date Added: Aug 26, 2004
Date Modified: Feb 12, 2009
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Author:
Arthur Middleton Hughes
This webpage explains how to calculate the lifetime value of a customer. What makes it interesting is...
Type: Tutorial
Date Added: Aug 25, 2004
Date Modified: Aug 25, 2004
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Author:
Christophe M-A Bechellaoui
Petite application simple et intéractive sur les calculs commerciaux de base.
Type: Tutorial
Date Added: Nov 03, 2005
Date Modified: Nov 03, 2005
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Author:
Teresa Serra, Ricardo Perez
This tutorial introduces students to the different aspects of Media Planning, from the initial process...
Type: Tutorial
Date Added: Jul 17, 2012
Date Modified: Jul 17, 2012
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Author:
Alan Chapman
The PEST analysis is a useful tool for understanding market growth or decline, and as such the position,...
Type: Tutorial
Date Added: Jul 29, 2004
Date Modified: Jul 29, 2004
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Author:
Roberto Manzano, Teresa Serra
This tutorial shows the basic concept of positioning, segmentation and differentiation in a didactical...
Type: Tutorial
Date Added: Jul 17, 2012
Date Modified: Jul 17, 2012
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Author:
Alan Chapman
This site contains descriptions of some of the popular demographic classifications in the U.K. ...
Type: Tutorial
Date Added: Jul 27, 2004
Date Modified: Jul 27, 2004
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Author:
David Gracia
This technical note introduces basic concepts of the use of Social Media in Marketing. A description of...
Type: Tutorial
Date Added: Jul 16, 2012
Date Modified: Jul 17, 2012
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