Search Materials
Sort materials by
Search Materials
Get more information on the MERLOT Editors' Choice Award in a new window.
Get more information on the MERLOT Classics Award in a new window.
Get more information on the JOLT Award in a new window.
Go to Search Page
View material results for all categories
Search all MERLOT
Click here to go to your profile
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II






        

Refine Your Search:

Materials 41 - 50 shown of 53 results

Brand Names

This is a short tutorial regarding brand names. The three types of brand names are identified: family, individual and... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Sep 01, 2007
Peer Review for material titled "Brand Names"
User Rating for material titled "Brand Names"
Member Comments for material titled "Brand Names"
Learning Exercises for material titled "Brand Names"
Personal Collections for material titled "Brand Names"
Accessibility Info for material titled "Brand Names"
About this material:
Editor Review avg: 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Brand Positioning

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their price... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Sep 01, 2007
Peer Review for material titled "Brand Positioning"
User Rating for material titled "Brand Positioning"
Member Comments for material titled "Brand Positioning"
Learning Exercises for material titled "Brand Positioning"
Personal Collections for material titled "Brand Positioning"
Accessibility Info for material titled "Brand Positioning"
About this material:
Editor Review avg: 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Guide to Market Research

On this site, Inc.com put together a collection of their best market-research articles and resources. Specific topics... see more
Material Type: Tutorial
Author: Inc.com
Date Added: Jul 26, 2004 Date Modified: Jul 26, 2004
Peer Review for material titled "Guide to Market Research"
User Rating for material titled "Guide to Market Research"
Member Comments for material titled "Guide to Market Research"
Learning Exercises for material titled "Guide to Market Research"
Personal Collections for material titled "Guide to Market Research"
Accessibility Info for material titled "Guide to Market Research"
About this material:
Editor Review avg: 3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities

This 30 page report was designed as a first attempt to establish guidelines for how we might begin to agree on uniform ways... see more
Material Type: Tutorial
Author: Dr. Walter K. Lindenmann
Date Added: Aug 26, 2004 Date Modified: Aug 28, 2014
Peer Review for material titled "Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities"
User Rating for material titled "Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities"
Member Comments for material titled "Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities"
Learning Exercises for material titled "Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities"
Personal Collections for material titled "Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities"
Accessibility Info for material titled "Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities"
About this material:
Editor Review avg: 3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

How to Compute Your Customer Lifetime Value

This webpage explains how to calculate the lifetime value of a customer. What makes it interesting is that a good table is... see more
Material Type: Tutorial
Author: Arthur Middleton Hughes
Date Added: Aug 25, 2004 Date Modified: Aug 25, 2004
Peer Review for material titled "How to Compute Your Customer Lifetime Value"
User Rating for material titled "How to Compute Your Customer Lifetime Value"
Member Comments for material titled "How to Compute Your Customer Lifetime Value"
Learning Exercises for material titled "How to Compute Your Customer Lifetime Value"
Personal Collections for material titled "How to Compute Your Customer Lifetime Value"
Accessibility Info for material titled "How to Compute Your Customer Lifetime Value"
About this material:
Editor Review avg: 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Les boîtes à outils de la gestion commerciale : n°1

Petite application simple et intéractive sur les calculs commerciaux de base.
Material Type: Tutorial
Author: Christophe M-A Bechellaoui
Date Added: Nov 03, 2005 Date Modified: Nov 03, 2005
Peer Review for material titled "Les boîtes à outils de la gestion commerciale : n°1"
User Rating for material titled "Les boîtes à outils de la gestion commerciale : n°1"
Member Comments for material titled "Les boîtes à outils de la gestion commerciale : n°1"
Learning Exercises for material titled "Les boîtes à outils de la gestion commerciale : n°1"
Personal Collections for material titled "Les boîtes à outils de la gestion commerciale : n°1"
Accessibility Info for material titled "Les boîtes à outils de la gestion commerciale : n°1"
About this material:
Editor Review avg: 3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Pest Market Analysis Tool

The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and... see more
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 29, 2004 Date Modified: Jul 29, 2004
Peer Review for material titled "Pest Market Analysis Tool"
User Rating for material titled "Pest Market Analysis Tool"
Member Comments for material titled "Pest Market Analysis Tool"
Learning Exercises for material titled "Pest Market Analysis Tool"
Personal Collections for material titled "Pest Market Analysis Tool"
Accessibility Info for material titled "Pest Market Analysis Tool"
About this material:
Editor Review avg: 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Positioning

This tutorial shows the basic concept of positioning, segmentation and differentiation in a didactical and entertaining... see more
Material Type: Tutorial
Author: Roberto Manzano, Teresa Serra
Date Added: Jul 17, 2012 Date Modified: Jul 17, 2012
Peer Review for material titled "Positioning"
User Rating for material titled "Positioning"
Member Comments for material titled "Positioning"
Learning Exercises for material titled "Positioning"
Personal Collections for material titled "Positioning"
Accessibility Info for material titled "Positioning"
About this material:
Editor Review avg: 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Social Grade Definitions and Demographics Classifications and Geodemographic Classes

This site contains descriptions of some of the popular demographic classifications in the U.K. Specifically included are... see more
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 27, 2004 Date Modified: Jul 27, 2004
Peer Review for material titled "Social Grade Definitions and Demographics Classifications and Geodemographic Classes"
User Rating for material titled "Social Grade Definitions and Demographics Classifications and Geodemographic Classes"
Member Comments for material titled "Social Grade Definitions and Demographics Classifications and Geodemographic Classes"
Learning Exercises for material titled "Social Grade Definitions and Demographics Classifications and Geodemographic Classes"
Personal Collections for material titled "Social Grade Definitions and Demographics Classifications and Geodemographic Classes"
Accessibility Info for material titled "Social Grade Definitions and Demographics Classifications and Geodemographic Classes"
About this material:
Editor Review avg: 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

The Art and Science of the Advertising Slogan

This is a series of lessons on developing advertising slogans. The site includes the 25 key factors in developing a slogan... see more
Material Type: Tutorial
Author: Timothy R.V. Foster
Date Added: Jul 19, 2004 Date Modified: Jul 19, 2004
Peer Review for material titled "The Art and Science of the Advertising Slogan"
User Rating for material titled "The Art and Science of the Advertising Slogan"
Member Comments for material titled "The Art and Science of the Advertising Slogan"
Learning Exercises for material titled "The Art and Science of the Advertising Slogan"
Personal Collections for material titled "The Art and Science of the Advertising Slogan"
Accessibility Info for material titled "The Art and Science of the Advertising Slogan"
About this material:
Editor Review avg: 5 rating
User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
Accessibility Info (none)

Results page 5 of 6
Left Arrow  Prev 1  2  3  4  5  6  Next Next Arrow
Jump to page