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MERLOT II






        

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Materials 41 - 50 shown of 622 results

Allied Standard Brands

This exercise enables the student to develop a routing schedule for the salesperson's territory. Students are asked to print... see more
Material Type: Simulation
Author: Robert Owen
Date Added: Apr 23, 2000 Date Modified: May 07, 2007
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Peer review 4.67 rating
Peer Reviews 4.67 rating
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Controversy in Advertising - the Pornography Debate

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads. ... see more
Material Type: Case Study
Author: Media Awareness Network
Date Added: May 04, 2002 Date Modified: Jan 14, 2015
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About this material:
Peer review 4.6 rating
Peer Reviews 4.6 rating
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Store Wars: When Walmart Comes to Town

This website from PBS was designed to support a film that appeared regarding how Walmart entered the town of Ashland,... see more
Material Type: Presentation
Author: PBS
Date Added: Nov 15, 2004 Date Modified: Jul 30, 2011
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Peer review 4.6 rating
Peer Reviews 4.6 rating
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In (5)  Bookmark Collections
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Taming the Mighty Migraine Case Study

This site provided an online problem analysis case for a graduate course in pharmaceutical marketing at the University of the... see more
Material Type: Case Study
Author: JoAnn Gonzalez-Major
Date Added: Sep 09, 2005 Date Modified: Mar 14, 2013
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Peer review 4.6 rating
Peer Reviews 4.6 rating
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15.062 Data Mining

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more
Material Type: Online Course
Author: Prof. Nitin Patel
Date Added: Jun 09, 2011 Date Modified: Aug 20, 2014
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Ad-Flip

Adflip.com calls itself "the world's largest searchable database of classic print ads." One can search by category, by... see more
Material Type: Collection
Author: adflip.com
Date Added: Apr 19, 2002 Date Modified: Jun 13, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Advertising: It's Everywhere

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in a... see more
Material Type: Drill and Practice
Author: Mike Bassett
Date Added: May 04, 2002 Date Modified: Jan 14, 2015
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (10)  Bookmark Collections
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All About Branding

This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly... see more
Material Type: Reference Material
Author: All About Branding.com
Date Added: Jul 13, 2004 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Break Even Calculator

This is an interactive breakeven calculator. One can input all of the variables and the graph changes to detemine what the... see more
Material Type: Simulation
Author: KJE Computer Solutions, LLC
Date Added: Apr 20, 2002 Date Modified: Apr 29, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Consumer Culture

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns the... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Oct 29, 2003 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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