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Author:
José Esteves
France Vichy Cosmetics: To blog or not to blog? is an interactive case study about the creation of a blog...
Type: Case Study
Date Added: Jul 15, 2009
Date Modified: Jul 15, 2009
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Author:
Daisy Escobar, Jose Luis Fernández
Ikea has become one of the most well-known and well-valued companies in the world. Part of this success...
Type: Case Study
Date Added: Jul 14, 2009
Date Modified: Mar 29, 2011
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Author:
David B. Allen
Interactive case study that analyses the strategy used by Microsoft to enter the video game industry by...
Type: Case Study
Date Added: Jul 14, 2009
Date Modified: May 03, 2011
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Author:
José Luis Fernández
Interacitve case Study comprised of a dynamic comparison of the pull-push processes and a virtual guide...
Type: Case Study
Date Added: Jul 14, 2009
Date Modified: Jun 01, 2010
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Author:
Oswaldo Lorenzo
Interactive case study that analyses the critical factors for success in a company in order to prioritise...
Type: Case Study
Date Added: Jul 14, 2009
Date Modified: Jul 14, 2009
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Author:
Juan Luis Martinez
A practical case about the sizing of the sales force. The multimedia case involves a set of templates...
Type: Case Study
Date Added: Jul 14, 2009
Date Modified: Jul 14, 2009
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Author:
Juan Luis Martinez, Jaime Perez-Caballero
Interactive case study that analyses Fiat Auto Spain´s positioning strategy of a new product from...
Type: Case Study
Date Added: Jul 14, 2009
Date Modified: Jul 14, 2009
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Author:
Marketing Area
In this interactive case study, the student takes on the role of marketing director of Paradores during a...
Type: Case Study
Date Added: Jul 14, 2009
Date Modified: Jul 14, 2009
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Author:
Rosangela Nicolini
I am absolute pleased after listening the podcast "Task Significance״. It really makes sense to connect...
Type: Case Study
Date Added: Jul 07, 2009
Date Modified: Mar 13, 2011
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Author:
Kate Stevenson
Mathmatics faculty member Kate Stevenson (California State University Northridge) discusses her...
Type: Case Study
Date Added: May 18, 2009
Date Modified: Apr 26, 2013
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