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Materials 41 - 50 shown of 66 results

Lifetime Value in Relationship Marketing, Customer Loyalty

This is a companion site to a book called "Drilling Down: Turning Customer Data Into Profits with a Spreadsheet." The site... see more
Material Type: Collection
Author: Jim Novo
Date Added: Apr 22, 2003 Date Modified: May 02, 2006
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About this material:
Peer review 2.4 rating
Peer Reviews 2.4 rating
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A Tutorial for Using Simmons Choices III

Choices II is a useful source of information for marketing and advertising professionals as well as students in these fields.... see more
Material Type: Tutorial
Author: Hairong Li
Date Added: Mar 23, 2004 Date Modified: Apr 29, 2011
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About this material:
Peer review 3.25 rating
Peer Reviews 3.25 rating
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Creative Corporate Communication

A short lesson on getting your message across to customers through corporate communication.
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Jun 01, 2010
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Peer review 3.25 rating
Peer Reviews 3.25 rating
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HTML Practice Exercises

Two exercises to help students practice using HTML tags to code a basic web page.
Material Type: Drill and Practice
Author: Theresa Clarke
Date Added: Aug 06, 2012 Date Modified: Oct 23, 2013
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Peer review 3 rating
Peer Reviews 3 rating
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21 Tips for New Managers

This is a post from Dr. Delaney Kirk's blog about tips for taking back the classroom and becoming an effective teacher... see more
Material Type: Drill and Practice
Author: Delaney Kirk
Date Added: May 07, 2009 Date Modified: Aug 27, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Ad Slogans Trivia and Quizzes

This site contains 35+ online, interactive quizzes that primarily involve matching a product slogan with the product. Most... see more
Material Type: Quiz/Test
Author: Fun Trivia (www.funtrivia.com)
Date Added: Apr 26, 2003 Date Modified: Feb 11, 2009
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Reviewed by members of Editorial board for inclusion in MERLOT.
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All in One SEO Pack Exercise

This is an exercise that shows how to install and use the All In One SEO Pack in WordPress.  The exercise assumes that... see more
Material Type: Assignment
Author: Theresa Clarke
Date Added: Jan 04, 2011 Date Modified: Jul 12, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Business Communication Teaching Resources

״Learn More" media items (more than 60 in all)  include carefully screened and selected online media, including videos,... see more
Material Type: Reference Material
Author: Thill, Bovee
Date Added: May 17, 2013 Date Modified: Mar 17, 2014
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Evaluating the Packaging of Competitors Using the VIEW Model

This exercise helps students evaluate product packaging of competitors using the VIEW Model of package design (visibility,... see more
Material Type: Drill and Practice
Author: Theresa Flaherty
Date Added: Oct 07, 2002 Date Modified: Jul 21, 2006
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Group Contract

The group contract provides a structure for students to specify contact information, preferred methods of communication,... see more
Material Type: Reference Material
Author: Theresa Flaherty
Date Added: Sep 21, 2001 Date Modified: Jun 06, 2011
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Reviewed by members of Editorial board for inclusion in MERLOT.
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