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MERLOT II






        

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Materials 51 - 60 shown of 89 results

Essentials of Marketing Research

This is a free, online textbook offered by Book Boon.  There seems a need for a research book which can cover the relevant... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 19, 2012 Date Modified: Jan 19, 2012
Peer Review for material titled "Essentials of Marketing Research"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Essentials of Marketing Research: Exercises

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1. Introduction to... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 12, 2011 Date Modified: Jan 12, 2011
Peer Review for material titled "Essentials of Marketing Research: Exercises"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Essentials of Marketing Research: Part I

This is a free, online textbook offered by Book Boon.  The field of marketing has experienced unprecedented developments in... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 19, 2012 Date Modified: Jan 19, 2012
Peer Review for material titled "Essentials of Marketing Research: Part I"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
Learning Exercises (none)
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Essentials of Marketing Research: Part II

This is a free textbook offered by BookBoon.'Textbooks on the subject of marketing research are often overwhelming to the... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Feb 26, 2014 Date Modified: Mar 05, 2014
Peer Review for material titled "Essentials of Marketing Research: Part II"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Useful material in MERLOT
avg: 3 rating

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Fundamentals of communication, P.R. and leadership

This is a free book offered by BookBoon.'This book provides a refreshing introduction to the three fascinating and... see more
Material Type: Open Textbook
Author: Georgios P. Piperopoulos
Date Added: Sep 30, 2013 Date Modified: Oct 03, 2013
Peer Review for material titled "Fundamentals of communication, P.R. and leadership"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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In Defense of Advertising

״In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more
Material Type: Open Textbook
Author: Jerry Kirkpatrick
Date Added: Jun 29, 2011 Date Modified: Jun 29, 2011
Peer Review for material titled "In Defense of Advertising"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (none)
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Inbound Marketing

This is a free, online textbook offered by Book Boon.  "Looking to use social media, SEO and website conversion optimisation... see more
Material Type: Open Textbook
Author: Dan Holt, Nick Pateman
Date Added: Jan 18, 2012 Date Modified: Jan 18, 2012
Peer Review for material titled "Inbound Marketing"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Influencing and Persuasion skills

This is a free, online textbook offered by Bookboon.com.  "In this textbook you’ll will learn the key skills and the... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jan 07, 2011 Date Modified: Sep 12, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Internet Marketing

According to the website, "In this textbook you will. cover the essential topics that make up Internet Marketing as an... see more
Material Type: Open Textbook
Author: The Internet Marketing Academy
Date Added: Sep 21, 2011 Date Modified: Feb 14, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Learning Exercises (none)
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Legal Aspects of Marketing and Sales

This is a free textbook offered by Saylor Foundation.'Mayer, Warner, Siedel and Lieberman's Legal Aspects of Marketing and... see more
Material Type: Open Textbook
Author: Don Mayer
Date Added: Jan 08, 2013 Date Modified: Apr 23, 2013
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Learning Exercises (none)
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