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Author:
Nigel Bradley
In 1948 Culliton said that a marketing decision should be a result of something similar to a recipe....
Type: Reference Material
Date Added: Mar 09, 2007
Date Modified: Jan 20, 2008
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Author:
The Marketing Process Company
This is a free 12 page document produced by The Marketing Process Company. This is a sample of Key...
Type: Reference Material
Date Added: Jul 24, 2004
Date Modified: Jun 03, 2009
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Author:
The Marketing Process Company
This is a free 18 page document produced by The Marketing Process Company. This is a sample of Strategic...
Type: Reference Material
Date Added: Jul 24, 2004
Date Modified: Dec 14, 2009
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Author:
Larry Chonko
This site presents guidelines for a semester-long project involving a new venture into the memorabilia...
Type: Reference Material
Date Added: Aug 27, 2005
Date Modified: Jun 06, 2011
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Author:
Roger A. Kerin, Southern Methodist University
Dynamic... Exciting... Challenging... and Surprising! The 21st century is an extraordinary time for...
Type: Reference Material
Date Added: Jan 12, 2007
Date Modified: May 08, 2007
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Author:
AARP
This study views the role of mid-life and older consumers in the nation's economy and the challenges they...
Type: Reference Material
Date Added: Jul 14, 2004
Date Modified: Jun 14, 2010
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Author:
Interbrand
This is a commercial website, but has a variety of articles concerning branding. There is also a link to...
Type: Reference Material
Date Added: Apr 20, 2002
Date Modified: Jun 13, 2011
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Author:
Anupam Agarwal, Wayne E. Pietraszek, and Marc Sing
Few companies gracefully pass sales leads and service information across the barriers of departments and...
Type: Reference Material
Date Added: Jan 07, 2007
Date Modified: Jan 07, 2007
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Author:
Latimer Clark, Corp.
This website provides facts, figures and statistical data on geography, climate, people, religion,...
Type: Reference Material
Date Added: Sep 12, 2000
Date Modified: Sep 16, 2005
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Author:
A. J. Strickland III, University of Alabama, Arthur A Thompson Jr., University of Alabama, John Gamble, University of Southern Alabama Mobile
Thompson/Strickland/Gamble, Crafting and Executing Strategy 15e presents the latest research and...
Type: Reference Material
Date Added: Jan 12, 2007
Date Modified: Jan 12, 2007
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