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MERLOT II






    

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Materials 1 - 10 shown of 43 results

Is Innocent's Halo Slipping?

This is a brief case study regarding Innocent Drinks and McDonalds. Innocent is using a trial of selling cartons of its... see more
Material Type: Case Study
Author: Jim Riley
Date Added: Jul 01, 2007 Date Modified: May 04, 2015
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 2.5 average rating
User Rating 2.5 user rating
Discussion (2 Comments)
In (2)  Bookmark Collections
Course ePortfolios (none)
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Using PRIZM Look-up to Identify Consumer Markets

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Apr 17, 2013
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Peer Review for material titled "Using PRIZM Look-up to Identify Consumer Markets"
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (1)  Bookmark Collections
Course ePortfolios (none)
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Communication Process

An interactive model of the communication process, based on the Shannon-Weaver components of communication. Requires Flash... see more
Material Type: Animation
Author: Dr. Roy Schwartzman
Date Added: Oct 07, 2003 Date Modified: Jul 01, 2014
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (13)  Bookmark Collections
Course ePortfolios (none)
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What Is Culture?

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Jul 16, 2008 Date Modified: Jun 02, 2015
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Consumer Culture

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns the... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Oct 29, 2003 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
Discussion (none)
In (6)  Bookmark Collections
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Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jul 23, 2015
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Discussion (none)
In (2)  Bookmark Collections
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Types of Consumer Products

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Discussion (none)
In (3)  Bookmark Collections
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Mass Media

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Jul 16, 2008 Date Modified: Jul 01, 2014
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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Discussion (none)
In (4)  Bookmark Collections
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Social Class Symbols

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.  see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Aug 21, 2014
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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VALS Market Segmentation- Personality Traits and Consumer Behavior

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The... see more
Material Type: Quiz/Test
Author: SRI Consulting Business Intelligence
Date Added: Feb 03, 2008 Date Modified: Jul 23, 2015
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (2)  Bookmark Collections
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