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MERLOT II






        

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Materials 51 - 60 shown of 149 results

Marketing Terms and Definitions

This is an alphabetical listing of marketing and advertising terms. The definition is provided as well as related terms.
Material Type: Reference Material
Author: About.com
Date Added: Jul 27, 2004 Date Modified: Mar 24, 2008
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
User Rating (not rated)
Discussion (none)
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The Green Marketing Mix

In 1948 Culliton said that a marketing decision should be a result of something similar to a recipe. Borden later coined the... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Mar 09, 2007 Date Modified: Jan 20, 2008
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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Discussion (none)
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Key Account Management

This is a free 12 page document produced by The Marketing Process Company. This is a sample of Key Account Management... see more
Material Type: Reference Material
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: Jun 03, 2009
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About this material:
Peer review 3.25 rating
Peer Reviews 3.25 rating
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Discussion (none)
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Strategic Marketing Plan

This is a free 18 page document produced by The Marketing Process Company. This is a sample of Strategic Marketing Plan and... see more
Material Type: Reference Material
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: Dec 14, 2009
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About this material:
Peer review 3.25 rating
Peer Reviews 3.25 rating
User Rating (not rated)
Discussion (none)
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The Edward Jones New Venture Challenge

This site presents guidelines for a semester-long project involving a new venture into the memorabilia industry. Students... see more
Material Type: Reference Material
Author: Larry Chonko
Date Added: Aug 27, 2005 Date Modified: Jun 06, 2011
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About this material:
Peer review 2 rating
Peer Reviews 2 rating
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Marketing

Dynamic... Exciting... Challenging... and Surprising! The 21st century is an extraordinary time for instructors, students,... see more
Material Type: Reference Material
Author: Roger A. Kerin, Southern Methodist University
Date Added: Jan 12, 2007 Date Modified: May 08, 2007
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Personal Collections (4)
Learning Exercises (1)
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12 Secrets of Effective Business Communication

Learn to communicate more effectively.
Material Type: Reference Material
Author: Alyssa Gregory
Date Added: Jun 18, 2012 Date Modified: Mar 17, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Beyond 50.04

This study views the role of mid-life and older consumers in the nation's economy and the challenges they face as financial... see more
Material Type: Reference Material
Author: AARP
Date Added: Jul 14, 2004 Date Modified: Jun 14, 2010
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
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Brand Exchange

This is a commercial website, but has a variety of articles concerning branding. There is also a link to the Business Week... see more
Material Type: Reference Material
Author: Interbrand
Date Added: Apr 20, 2002 Date Modified: Jun 13, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Discussion (none)
Personal Collections (4)
Learning Exercises (none)
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Business Communication Teaching Resources

״Learn More" media items (more than 60 in all)  include carefully screened and selected online media, including videos,... see more
Material Type: Reference Material
Author: Thill, Bovee
Date Added: May 17, 2013 Date Modified: Mar 17, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Personal Collections (1)
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