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MERLOT II






        

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Materials 51 - 60 shown of 129 results

Ad Slogans Trivia and Quizzes

This site contains 35+ online, interactive quizzes that primarily involve matching a product slogan with the product. Most... see more
Material Type: Quiz/Test
Author: Fun Trivia (www.funtrivia.com)
Date Added: Apr 26, 2003 Date Modified: Feb 11, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Advertising Slogans Quiz

This is a simple online quiz that can be used with students to help them identify companies by the advertising slogans they... see more
Material Type: Quiz/Test
Author: Randall G. Chapman
Date Added: Feb 14, 2002 Date Modified: Jun 13, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
In (5)  Bookmark Collections
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Body Image - Photo Manipulation

This is a lesson on how digital manipulation of photographs is used in media today. The lesson includes questions for... see more
Material Type: Drill and Practice
Author: Media Awareness
Date Added: May 04, 2002 Date Modified: Jan 14, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Brand Exchange

This is a commercial website, but has a variety of articles concerning branding. There is also a link to the Business Week... see more
Material Type: Reference Material
Author: Interbrand
Date Added: Apr 20, 2002 Date Modified: Jun 13, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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In (4)  Bookmark Collections
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Emergence of Advertising in America

This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book, Manuscript, and... see more
Material Type: Reference Material
Author: Digital Scriptorium
Date Added: Jul 12, 2004 Date Modified: Mar 20, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Evaluating Ad Campaigns

This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in the... see more
Material Type: Tutorial
Author: Scott armstrong
Date Added: Oct 18, 2002 Date Modified: Jan 04, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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In (5)  Bookmark Collections
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Historical Ads

This website contains links to historical ads from five main subject categories: Beauty and Hygiene, Radio, Television,... see more
Material Type: Collection
Author: Digital Scriptorium - Duke University
Date Added: May 04, 2002 Date Modified: Jun 13, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
In (5)  Bookmark Collections
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IMC Resources

A compilation of online resources that can be used in courses such as integrated marketing communications (IMC), advertising,... see more
Material Type: Reference Material
Author: Theresa Flaherty
Date Added: Sep 21, 2001 Date Modified: Jun 28, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
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Media and Culture

Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999. ... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Jun 01, 2000 Date Modified: Jan 25, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (3 Comments)
In (8)  Bookmark Collections
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Media Budget Calculations

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost. ... see more
Material Type: Drill and Practice
Author: Larry Chase
Date Added: Nov 30, 2000 Date Modified: Feb 20, 2003
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 2 average rating
User Rating 2 user rating
Discussion (1 Comment)
In (1)  Bookmark Collections
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