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MERLOT II






        

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Materials 51 - 60 shown of 202 results

Strategic communication at Locarno Film festival

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film festival... see more
Material Type: Case Study
Author: Michele Jannuzzi, Laura Illia, Alessio Manzan
Date Added: Jul 17, 2012 Date Modified: Dec 20, 2013
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Peer Reviews 4.75 rating
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Conceptualizing Price

This is a short lecture on pricing. The author first conceptualizes pricing and then discussues Price Discrimination,... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Oct 05, 2006
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About this material:
Peer Reviews 3.7 rating
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Personal Collections (2)
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Forecasting for Educators

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more
Material Type: Collection
Author: Scott armstrong
Date Added: Jun 22, 2001 Date Modified: Jan 04, 2011
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About this material:
Peer Reviews 3.7 rating
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Market Share Sophisms

This is a lesson plan to illustrate the concept of market share and market power through a linked article. The plan helps... see more
Material Type: Drill and Practice
Author: Foundation for Economic Education
Date Added: Oct 23, 2001 Date Modified: Oct 28, 2011
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About this material:
Peer Reviews 3.67 rating
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Personal Collections (1)
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The Hummer Marketing Case

This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information on... see more
Material Type: Case Study
Author: Jacob Jacoby
Date Added: Mar 19, 2003 Date Modified: Oct 05, 2006
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About this material:
Peer Reviews 3.6 rating
User Rating 1 user rating
Discussion (1 Comment)
Personal Collections (2)
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15.356 How to Develop "Breakthrough" Products and Services

To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research... see more
Material Type: Online Course
Author: Prof. Eric von Hippel
Date Added: Jun 09, 2011 Date Modified: Jun 18, 2012
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About this material:
Peer Reviews 4.5 rating
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Are the Browser Wars Over?

This is an assignment for a class on Information Technology that could be adapted to other classes. The author provides... see more
Material Type: Drill and Practice
Author: Rajeev Kohli
Date Added: Oct 05, 2001 Date Modified: Nov 25, 2008
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Peer Reviews 3 rating
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Business Plans and Marketing Strategy

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description of... see more
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 27, 2004 Date Modified: Jan 04, 2011
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About this material:
Peer Reviews 3.5 rating
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Personal Collections (6)
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Identifying Service Gaps

This is an assignment for a Services Marketing class. Instructions are provided for students to identify a service gap and... see more
Material Type: Drill and Practice
Author: Lars Perner
Date Added: Jul 12, 2004 Date Modified: Dec 29, 2007
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About this material:
Peer Reviews 3.5 rating
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Personal Collections (1)
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LINKS Positioning Strategy Simulation

The LINKS Positioning Strategy Simulation is a team-based, competitive marketing strategy simulation designed for academic... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Sep 11, 2007
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About this material:
Peer Reviews 4.5 rating
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