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MERLOT II






        

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Materials 51 - 60 shown of 635 results

15.062 Data Mining

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more
Material Type: Online Course
Author: Prof. Nitin Patel
Date Added: Jun 09, 2011 Date Modified: Aug 20, 2014
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Ad-Flip

Adflip.com calls itself "the world's largest searchable database of classic print ads." One can search by category, by... see more
Material Type: Collection
Author: adflip.com
Date Added: Apr 19, 2002 Date Modified: Jun 13, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (4)  Bookmark Collections
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Advertising: It's Everywhere

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in a... see more
Material Type: Drill and Practice
Author: Mike Bassett
Date Added: May 04, 2002 Date Modified: Jan 14, 2015
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (10)  Bookmark Collections
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All About Branding

This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly... see more
Material Type: Reference Material
Author: All About Branding.com
Date Added: Jul 13, 2004 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (5)  Bookmark Collections
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Break Even Calculator

This is an interactive breakeven calculator. One can input all of the variables and the graph changes to detemine what the... see more
Material Type: Simulation
Author: KJE Computer Solutions, LLC
Date Added: Apr 20, 2002 Date Modified: Apr 29, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Case Studies from the Knowledge Hub

This site from The Chartered Institute of Marketing offers descriptions of brief cases that can be downloaded. The... see more
Material Type: Case Study
Author: The Chartered Institute of Marketing
Date Added: Jul 27, 2004 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Consumer Culture

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns the... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Oct 29, 2003 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (6)  Bookmark Collections
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Creating a Website and Blog in WordPress (WP)

Step-by-step instructions on getting a website started in WordPress.  It assumes that students have their own domain name and... see more
Material Type: Assignment
Author: Theresa Clarke
Date Added: May 19, 2011 Date Modified: Feb 14, 2015
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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David F. Miller Center for Retailing Education & Research

The Center for Retailing Education and Research, located in the Warrington College of Business Administration and working... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jun 03, 2008 Date Modified: Nov 25, 2008
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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E-mail Marketing Exercise

To acquire hands-on experience working in groups to develop and track a short e-mail marketing newsletter using... see more
Material Type: Assignment
Author: Theresa Clarke
Date Added: Jan 04, 2011 Date Modified: Aug 16, 2012
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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