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MERLOT II






    

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Materials 51 - 60 shown of 95 results

Customer Care

This is a free textbook offered by BookBoon.'When interviewed by the confederation of British Industry, professional buyers... see more
Material Type: Open Textbook
Author: Frank Atkinson
Date Added: Feb 25, 2014 Date Modified: Mar 05, 2014
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Customer Relationship Management

This is a free, online textbook offered by Bookboon.com. "Customer Relationship Management (CRM) is growing in importance due... see more
Material Type: Open Textbook
Author: Christopher & Michael Zerres, Roger Baran
Date Added: Jan 12, 2011 Date Modified: Jan 12, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Developing an Internet Marketing Strategy

'With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing... see more
Material Type: Open Textbook
Author: The Internet Marketing Academy
Date Added: Sep 10, 2012 Date Modified: Sep 10, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Effective Marketing

This is a free textbook offered by BookBoon.״The role of marketing in a company is one of the most vital departments there is... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jun 29, 2011 Date Modified: Mar 03, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Email Marketing

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess.  As a business tool it... see more
Material Type: Open Textbook
Author: The Internet Marketing Academy
Date Added: Sep 21, 2011 Date Modified: Sep 21, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Email Marketing

This is a free, online textbook offered by Book Boon.'This eBook will focus exclusively on email marketing and the strategies... see more
Material Type: Open Textbook
Author: The Internet Marketing Academy
Date Added: Jan 18, 2012 Date Modified: Feb 18, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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eMarketing: The Essential Guide to Online Marketing

This is a free, open textbook from Saylor Foundation.'eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a... see more
Material Type: Open Textbook
Author: Rob Stokes
Date Added: Jan 04, 2013 Date Modified: Jan 15, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Essentials of Marketing Research

This is a free, online textbook offered by Book Boon.  There seems a need for a research book which can cover the relevant... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 19, 2012 Date Modified: Jan 19, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Essentials of Marketing Research: Exercises

This is a free, online textbook offered by Bookboon.com. This exercise book contains the following topics: 1. Introduction to... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 12, 2011 Date Modified: Jan 12, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Essentials of Marketing Research: Part I

This is a free, online textbook offered by Book Boon.  The field of marketing has experienced unprecedented developments in... see more
Material Type: Open Textbook
Author: Paurav Shukla
Date Added: Jan 19, 2012 Date Modified: Jun 25, 2015
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