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MERLOT II






        

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Materials 61 - 70 shown of 394 results

Medicine and Madison Avenue

This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the... see more
Material Type: Collection
Author: Nancy Tomes
Date Added: Oct 23, 2002 Date Modified: Jun 05, 2008
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
Learning Exercises (none)
Accessibility Info (none)

Merchants of Cool

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of five... see more
Material Type: Reference Material
Author: PBS-Frontline
Date Added: Aug 26, 2004 Date Modified: Mar 03, 2014
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About this material:
Peer Reviews 4 rating
User Rating 4 user rating
Discussion (1 Comment)
Personal Collections (4)
Learning Exercises (none)
Accessibility Info (none)

The Branding of Polaroid

This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in 1958 -... see more
Material Type: Case Study
Author: Paul Giambarba
Date Added: Aug 25, 2004 Date Modified: May 28, 2010
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (3)
Learning Exercises (none)
Accessibility Info (none)

Virtual World Retail Sales Training Demo

This short video clip demonstrates how virtual worlds can be used in sales training. In this case the retail salesperson... see more
Material Type: Presentation
Author: Forterra Systems
Date Added: Feb 11, 2008 Date Modified: Oct 28, 2010
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About this material:
Peer Reviews 4 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
Learning Exercises (none)
Accessibility Info (none)

Articles About Advertising Slogans

This site contains links to over 20 articles that concern advertising slogans. The title, author and company are provided.
Material Type: Collection
Author: Timothy R.V. Foster
Date Added: Jul 19, 2004 Date Modified: May 17, 2006
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About this material:
Peer Reviews 3.9 rating
User Rating (not rated)
Discussion (none)
Personal Collections (2)
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Personal Selling as a Career

This is an initial assessment for a Professional Selling class. It is a homework assignment that requires students to... see more
Material Type: Drill and Practice
Author: Robert Owen
Date Added: Nov 29, 2000 Date Modified: May 04, 2006
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About this material:
Peer Reviews 3.9 rating
User Rating (not rated)
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Personal Collections (1)
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Anatomy of an Ad: An Analysis of Advertising Techniques

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific techniques... see more
Material Type: Presentation
Author: Unknown
Date Added: Nov 06, 2004 Date Modified: Apr 28, 2009
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About this material:
Peer Reviews 3.8 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
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Branding 101: An Overview of Branding and Brand Measurement

This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring online... see more
Material Type: Presentation
Author: Molly Hislop
Date Added: Jul 13, 2004 Date Modified: Dec 12, 2005
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About this material:
Peer Reviews 3.8 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
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Magazine Production

This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be... see more
Material Type: Presentation
Author: Jane Tallim
Date Added: Nov 06, 2004 Date Modified: Jun 10, 2006
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About this material:
Peer Reviews 3.8 rating
User Rating (not rated)
Discussion (none)
Personal Collections (1)
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Case Studies on the Tobacco Industry

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at the... see more
Material Type: Case Study
Author: The Centre for Tobacco Control Research
Date Added: Jul 27, 2004 Date Modified: Jun 24, 2008
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About this material:
Peer Reviews 4.75 rating
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