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MERLOT II






        

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Materials 61 - 70 shown of 399 results

Media, Education, and the Marketplace

How can we harness the emerging forms of interactive media to enhance the learning process? Professor Miyagawa and prominent... see more
Material Type: Online Course
Author: Prof. Shigeru Miyagawa
Date Added: Jun 09, 2011 Date Modified: Jun 04, 2014
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Peer Review for material titled "Media, Education, and the Marketplace"
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Peer review 4 rating
Peer Reviews 4 rating
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Medicine and Madison Avenue

This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as the... see more
Material Type: Collection
Author: Nancy Tomes
Date Added: Oct 23, 2002 Date Modified: Jun 05, 2008
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Peer review 4 rating
Peer Reviews 4 rating
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Merchants of Cool

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of five... see more
Material Type: Reference Material
Author: PBS-Frontline
Date Added: Aug 26, 2004 Date Modified: Mar 03, 2014
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Peer review 4 rating
Peer Reviews 4 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (4)  Bookmark Collections
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The Branding of Polaroid

This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in 1958 -... see more
Material Type: Case Study
Author: Paul Giambarba
Date Added: Aug 25, 2004 Date Modified: May 28, 2010
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Peer review 4 rating
Peer Reviews 4 rating
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The Buggy Palace Sales Forecasting Exercise

The Buggy Palace is a self-scoring forecasting exercise which enables students to solve a series of sales forecasting... see more
Material Type: Simulation
Author: Robert Owen
Date Added: Feb 17, 2000 Date Modified: Jun 14, 2005
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Peer review 4 rating
Peer Reviews 4 rating
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In (4)  Bookmark Collections
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Virtual World Retail Sales Training Demo

This short video clip demonstrates how virtual worlds can be used in sales training. In this case the retail salesperson... see more
Material Type: Presentation
Author: Forterra Systems
Date Added: Feb 11, 2008 Date Modified: Oct 28, 2010
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Peer review 4 rating
Peer Reviews 4 rating
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Articles About Advertising Slogans

This site contains links to over 20 articles that concern advertising slogans. The title, author and company are provided.
Material Type: Collection
Author: Timothy R.V. Foster
Date Added: Jul 19, 2004 Date Modified: May 17, 2006
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About this material:
Peer review 3.9 rating
Peer Reviews 3.9 rating
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Personal Selling as a Career

This is an initial assessment for a Professional Selling class. It is a homework assignment that requires students to... see more
Material Type: Drill and Practice
Author: Robert Owen
Date Added: Nov 29, 2000 Date Modified: May 04, 2006
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Peer review 3.9 rating
Peer Reviews 3.9 rating
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Anatomy of an Ad: An Analysis of Advertising Techniques

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific techniques... see more
Material Type: Presentation
Author: Unknown
Date Added: Nov 06, 2004 Date Modified: Apr 28, 2009
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Peer review 3.8 rating
Peer Reviews 3.8 rating
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Branding 101: An Overview of Branding and Brand Measurement

This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring online... see more
Material Type: Presentation
Author: Molly Hislop
Date Added: Jul 13, 2004 Date Modified: Dec 12, 2005
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Peer review 3.8 rating
Peer Reviews 3.8 rating
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