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MERLOT II






        

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Materials 61 - 70 shown of 645 results

A Collection of Resources for Teaching the Google Online Marketing Challenge

A variety of tips and resources for instructors teaching the Google Online Marketing Challenge as part of their course. see more
Material Type: Reference Material
Author: Theresa Clarke
Date Added: Sep 12, 2012 Date Modified: Sep 12, 2012
Peer Review for material titled "A Collection of Resources for Teaching the Google Online Marketing Challenge"
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Developing an Internet Marketing Strategy

'With the introduction of the Internet, there came many changes to the way a company might carry out a particular marketing... see more
Material Type: Open Textbook
Author: The Internet Marketing Academy
Date Added: Sep 10, 2012 Date Modified: Sep 10, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Twitter Engagement

A short assignment whereby students use Twitter for one hour.
Material Type: Assignment
Author: Theresa Clarke
Date Added: Sep 09, 2012 Date Modified: Apr 22, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
Personal Collections (1)
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Famous Logos

This site provides a listing of well-known logos by company name.  "Famous company logos are perceived and employed as the... see more
Material Type: Collection
Author: Famous Logos
Date Added: Aug 24, 2012 Date Modified: Aug 24, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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HTML Practice Exercises

Two exercises to help students practice using HTML tags to code a basic web page.
Material Type: Drill and Practice
Author: Theresa Clarke
Date Added: Aug 06, 2012 Date Modified: Oct 23, 2013
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About this material:
Peer review 3 rating
Peer Reviews 3 rating
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Strategic communication at Locarno Film festival

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film festival... see more
Material Type: Case Study
Author: Michele Jannuzzi, Laura Illia, Alessio Manzan
Date Added: Jul 17, 2012 Date Modified: Dec 20, 2013
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Media Planning

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Material Type: Tutorial
Author: Teresa Serra, Ricardo Perez
Date Added: Jul 17, 2012 Date Modified: Oct 29, 2013
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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eMe: event music experience

The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the... see more
Material Type: Case Study
Author: Manuel Alonso, Maria Luisa Mendez
Date Added: Jul 17, 2012 Date Modified: Jul 17, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Positioning

This tutorial shows the basic concept of positioning, segmentation and differentiation in a didactical and entertaining... see more
Material Type: Tutorial
Author: Roberto Manzano, Teresa Serra
Date Added: Jul 17, 2012 Date Modified: Jul 17, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Social Media Marketing

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different tools... see more
Material Type: Tutorial
Author: David Gracia
Date Added: Jul 16, 2012 Date Modified: Jul 09, 2013
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
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