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MERLOT II






        

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Materials 61 - 70 shown of 107 results

Boiler Room

Boiler Room is a new millennium homage to Wall Street with the ruthless energy of Glengarry Glen Ross. Seth Davis is a... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
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About this material:
Editor Review avg: 3 rating
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Categorizing Key Accounts Intelligently

This presentation attempts to sell a software program. However, it contains useful information for professors to refresh... see more
Material Type: Presentation
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: Jul 24, 2004
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About this material:
Editor Review avg: 3 rating
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Catégorie Managment : application, le cas de Leclerc Léognan...

Une application concrète du catégorie managment dans la grande distribution Française...Formation pour le Groupe Ferrero... see more
Material Type: Presentation
Author: Chrsitophe M-A Bechellaoui
Date Added: Nov 03, 2005 Date Modified: Nov 03, 2005
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About this material:
Editor Review avg: 4 rating
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Changing Images of Women in Ads

This Goodyear tire commercial from the 1970s warns that safe tires are especially important when a womans at the wheel. The... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
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About this material:
Editor Review avg: 5 rating
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Changing Marketing Priorities During a Recession

Super Bowl ad sales hit a record high this year, at a time when most companies are scaling back marketing expenditures. The... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
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About this material:
Editor Review avg: 5 rating
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Choosing Advertising Mediums

This is a mini-lecture about the different variables that can affect the results of an advertising campaign—from ad copy to... see more
Material Type: Presentation
Author: Adams Media
Date Added: Aug 09, 2005 Date Modified: Aug 09, 2005
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About this material:
Editor Review avg: 3 rating
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Competing on Price versus Service

Salesmen Jim and Dwight win over a customer from a larger, lower-priced competitor by drawing a colorful comparison between... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Feb 13, 2013
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About this material:
Editor Review avg: 5 rating
User Rating 4 user rating
Discussion (1 Comment)
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Consumer Segmentation

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates ways... see more
Material Type: Presentation
Author: tutor2u, tutor2u
Date Added: Sep 01, 2007 Date Modified: Sep 01, 2007
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About this material:
Editor Review avg: 5 rating
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Creating a Transformative Customer Experience

Chris Conley explains the different levels of customers and investors and how each level works and behaves, depending on... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
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Editor Review avg: 5 rating
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Creating Suitable Ads for Changing Audiences

In this clip from The Flintstones, which illustrates an early use of product placement, the characters enthusiastically... see more
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Jan 12, 2012
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Editor Review avg: 5 rating
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