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Author:
Mindgate Media
This Goodyear tire commercial from the 1970s warns that safe tires are especially important when a womans...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jan 12, 2012
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Author:
Mindgate Media
Super Bowl ad sales hit a record high this year, at a time when most companies are scaling back marketing...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jan 12, 2012
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Author:
Adams Media
This is a mini-lecture about the different variables that can affect the results of an advertising...
Type: Presentation
Date Added: Aug 09, 2005
Date Modified: Aug 09, 2005
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Author:
Mindgate Media
Salesmen Jim and Dwight win over a customer from a larger, lower-priced competitor by drawing a colorful...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Feb 13, 2013
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Author:
tutor2u, tutor2u
This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of...
Type: Presentation
Date Added: Sep 01, 2007
Date Modified: Sep 01, 2007
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Author:
Mindgate Media
Chris Conley explains the different levels of customers and investors and how each level works and...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jan 12, 2012
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Author:
Mindgate Media
In this clip from The Flintstones, which illustrates an early use of product placement, the characters...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jan 12, 2012
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Author:
Biz/ed - a JISC funded service.
To launch a successful promotion campaign a number of stages will normally be followed through. This...
Type: Presentation
Date Added: Dec 28, 2005
Date Modified: Jan 05, 2009
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Author:
Mindgate Media
Saras Sarasvathy, Associate Professor at Darden School of Business at University of Virginia, explains...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jan 12, 2012
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Author:
Mindgate Media
Apples history of introducing innovative gadgets creates evangelical customers and eliminates the need...
Type: Presentation
Date Added: Jul 06, 2011
Date Modified: Jan 12, 2012
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