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MERLOT II






        

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Materials 61 - 70 shown of 151 results

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Thompson/Strickland/Gamble, Crafting and Executing Strategy 15e presents the latest research and cutting-edge practices. The... see more
Material Type: Reference Material
Author: Arthur A Thompson Jr., University of Alabama, John Gamble, University of Southern Alabama Mobile, A. J. Strickland III, University of Alabama
Date Added: Jan 12, 2007 Date Modified: Mar 09, 2014
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Reviewed by members of Editorial board for inclusion in MERLOT.
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User review 3 average rating
User Rating 3 user rating
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Dirección de Venta

Presentación utilizada en clases de Dirección de Venta.La asignatura de Dirección de ventas entrega a los alumnos los... see more
Material Type: Reference Material
Author: Paola Barria Muñoz
Date Added: Jun 23, 2010 Date Modified: Oct 10, 2013
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Emergence of Advertising in America

This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book, Manuscript, and... see more
Material Type: Reference Material
Author: Digital Scriptorium
Date Added: Jul 12, 2004 Date Modified: Mar 20, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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IMC Resources

A compilation of online resources that can be used in courses such as integrated marketing communications (IMC), advertising,... see more
Material Type: Reference Material
Author: Theresa Flaherty
Date Added: Sep 21, 2001 Date Modified: Jun 28, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Making Health Information Personal: How Anecdotes Bring Concepts to Life

Research suggests people often fail to understand the personal relevance of generalized health information. To make health... see more
Material Type: Reference Material
Author: Mitch Ricketts
Date Added: Nov 22, 2014 Date Modified: Apr 12, 2015
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Marketing

Dynamic... Exciting... Challenging... and Surprising! The 21st century is an extraordinary time for instructors, students,... see more
Material Type: Reference Material
Author: Roger A. Kerin, Southern Methodist University
Date Added: Jan 12, 2007 Date Modified: May 08, 2007
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Marketing Dictionary

This Marketing Dictionary was composed by a faculty member. Terms are arranged alphabetically.
Material Type: Reference Material
Author: Don Bradmore
Date Added: Jul 05, 2002 Date Modified: Jan 04, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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McDonald's Around the Globe

This site contains information from a survey of people in Latin America about their McDonald's visits. Also of interest are... see more
Material Type: Reference Material
Author: Roland Soong
Date Added: Apr 20, 2002 Date Modified: Jun 13, 2011
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Media Tracker

The Media Tracker enables the user to input either a zipcode or city and state to determine the media that serve that area. ... see more
Material Type: Reference Material
Author: Center for Public Integrity
Date Added: Aug 29, 2004 Date Modified: Mar 02, 2012
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Nineteenth Century Advertising

Harper's Weekly was a popular illustrated periodical in 19th century America, with circulation figures regularly topping... see more
Material Type: Reference Material
Author: John Adler
Date Added: Jul 13, 2004 Date Modified: Aug 11, 2010
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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