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MERLOT II






    

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Materials 61 - 70 shown of 127 results

Evaluating Ad Campaigns

This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in the... see more
Material Type: Tutorial
Author: Scott armstrong
Date Added: Oct 18, 2002 Date Modified: Jan 04, 2011
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Historical Ads

This website contains links to historical ads from five main subject categories: Beauty and Hygiene, Radio, Television,... see more
Material Type: Collection
Author: Digital Scriptorium - Duke University
Date Added: May 04, 2002 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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IMC Resources

A compilation of online resources that can be used in courses such as integrated marketing communications (IMC), advertising,... see more
Material Type: Reference Material
Author: Theresa Flaherty
Date Added: Sep 21, 2001 Date Modified: Jun 24, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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In Defense of Advertising

״In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more
Material Type: Open Textbook
Author: Jerry Kirkpatrick
Date Added: Jun 29, 2011 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introduction to Mass Media

This is a free course offered by the Saylor Foundation.'The purpose of this course, as governed by the textbook at its... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Jan 23, 2013 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introduction to Mass Media

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more
Material Type: Open Textbook
Author: William Hart
Date Added: Jul 16, 2014 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Media and Culture

Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999. ... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Jun 01, 2000 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Discussion (3 Comments)
In (8)  Bookmark Collections
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Media Budget Calculations

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost. ... see more
Material Type: Drill and Practice
Author: Larry Chase
Date Added: Nov 30, 2000 Date Modified: Feb 20, 2003
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 2 average rating
User Rating 2 user rating
Discussion (1 Comment)
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Media Studies 101 ~ A Creative Commons Textbook

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more
Material Type: Open Textbook
Author: Erika Pearson, Editor
Date Added: Sep 17, 2014 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Nineteenth Century Advertising

Harper's Weekly was a popular illustrated periodical in 19th century America, with circulation figures regularly topping... see more
Material Type: Reference Material
Author: John Adler
Date Added: Jul 13, 2004 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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