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MERLOT II






        

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Materials 61 - 65 shown of 65 results

Lecture Slides for Persuasive Advertising

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Oct 18, 2011
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Paid Search (PPC) Using Google AdWords Assignment

An assignment about using Google AdWords.  As a pre-requisite, students need access to a website that does not currently use... see more
Material Type: Assignment
Author: Theresa Clarke
Date Added: Jun 15, 2013 Date Modified: Jun 15, 2013
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Promotion, Advertising Agencies and the Media

This resource is designed to give a practical understanding of business decision making within the context of promotion. The... see more
Material Type: Presentation
Author: Bized
Date Added: Dec 28, 2005 Date Modified: Jan 05, 2009
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Teacher-Friendly Experiential Learning Projects Reference Guide for Marketing Educators

This reference guide has been prepared as a reference for the 2011 Society for Marketing Advances Conference special session,... see more
Material Type: Reference Material
Author: Sandra Utt, Leslie Kendrick, William Madway, Marilyn Lavin, Katie Matthew
Date Added: Nov 11, 2011 Date Modified: Aug 15, 2014
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Visual Learning Resources

A brief listing of software, applications, books, and other resources that are useful for creating visual summaries.
Material Type: Reference Material
Author: Theresa Flaherty
Date Added: Oct 29, 2008 Date Modified: Oct 29, 2008
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