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MERLOT II






        

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Materials 71 - 80 shown of 198 results

Creative Corporate Communication

A short lesson on getting your message across to customers through corporate communication.
Material Type: Presentation
Author: Biz/ed - a JISC funded service.
Date Added: Dec 28, 2005 Date Modified: Jun 01, 2010
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About this material:
Peer Reviews 3.25 rating
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Discussion (none)
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What is Involved in Building a Brand

This is a short tutorial on how to build brands. Seven main factors involved in building brands are discussed. Also... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Apr 17, 2008
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About this material:
Peer Reviews 3.25 rating
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Lemonade Stand

This site allows student to learn about all aspects of a business. You'll have complete control over almost every part of... see more
Material Type: Simulation
Author: David Neiss
Date Added: Feb 08, 2007 Date Modified: Sep 15, 2010
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About this material:
Peer Reviews 1.75 rating
User Rating 3 user rating
Discussion (1 Comment)
Personal Collections (3)
Learning Exercises (none)
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The Truth about Client Relationships

Roger Sterling points out the parallels between client and marital relationships.
Material Type: Presentation
Author: Mindgate Media
Date Added: Jul 06, 2011 Date Modified: Apr 11, 2013
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About this material:
Peer Reviews 2.5 rating
User Rating (not rated)
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The Edward Jones New Venture Challenge

This site presents guidelines for a semester-long project involving a new venture into the memorabilia industry. Students... see more
Material Type: Reference Material
Author: Larry Chonko
Date Added: Aug 27, 2005 Date Modified: Jun 06, 2011
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About this material:
Peer Reviews 2 rating
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Marketing

Dynamic... Exciting... Challenging... and Surprising! The 21st century is an extraordinary time for instructors, students,... see more
Material Type: Reference Material
Author: Roger A. Kerin, Southern Methodist University
Date Added: Jan 12, 2007 Date Modified: May 08, 2007
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About this material:
Editor Review avg: 3 rating
User Rating (not rated)
Discussion (none)
Personal Collections (4)
Learning Exercises (1)
Accessibility Info (none)

The Advertising Elasticity of Demand

The objective of this simulation is to illustrate how to calculate and apply the advertising elasticity of demand. The... see more
Material Type: Simulation
Author: Biz Ed
Date Added: Jul 09, 2002 Date Modified: Jan 05, 2009
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About this material:
Editor Review avg: 5 rating
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"17 Rules of the Road for CRM"

When it comes to choosing the right customer relationship management (CRM) system for your business, it's important to... see more
Material Type: Tutorial
Author: ACCPAC
Date Added: Jan 12, 2007 Date Modified: Jun 16, 2011
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12 Secrets of Effective Business Communication

Learn to communicate more effectively.
Material Type: Reference Material
Author: Alyssa Gregory
Date Added: Jun 18, 2012 Date Modified: Mar 17, 2014
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About this material:
Editor Review avg: 4 rating
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Brand Exchange

This is a commercial website, but has a variety of articles concerning branding. There is also a link to the Business Week... see more
Material Type: Reference Material
Author: Interbrand
Date Added: Apr 20, 2002 Date Modified: Jun 13, 2011
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About this material:
Editor Review avg: 3 rating
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